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Nathan Ergmann

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Manager, Special Operations, Focus

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Nathan Ergmann recommends this answer by Debra Templar

July 27, 2011

How can small retailers encourage customer loyalty?

Simple.
Be nice.
Don't fall for the rubbish line of "treat others the way you like to be treated". Total nonsense in retail. Its should read "treat others the way they like to be treated" and if you can treat them better ... you're a winner!
Be ... more

Customer Loyalty

Nathan Ergmann recommends this answer by Christopher Jablonski

April 11, 2011

How does marketing automation help you connect with your customers?

Hi Lauren,
Great discussion. In effort to be as prescriptive as possible to your primary question, "How does marketing automation help you connect with your customers," let's first define a customer as someone who: A) You have a relationship with, and B) Has purchased from you ... more

Marketing Automation

Nathan Ergmann recommends this answer by Tim Rutledge

March 30, 2011

What value does an exit interview hold for a manager and organization?

You conduct an exit interview when someone has announced his/her intention to walk through your organization's exit door, and you want to know what is driving this decision. The first thing that the departing employee may cite is that they're leaving for more money. There ... more

Human Resources

Human Resource Jobs

Nathan Ergmann recommends this answer by Christopher Jablonski

Jan. 26, 2011

What are the most effective methods for getting targets to open direct mail?

Hi Vicki,
I suggest two more sure-fire ways to get direct mail opened:
1. Design to please - Aesthetics go a long way in capturing attention and creating desire. Invest in high-quality materials and make opening, unfolding, removing, and every other recipient action a positive experience. For ... more

Nathan Ergmann recommends this answer by Ryan Pollock

Jan. 7, 2011

What video conferencing options are available for small teams - 10-12 people or less?

Hi Lori,
Skype (http://www.skype.com/intl/en-us/features/allfeatures/video-call/) is always a solid option for free 1 on 1 video chat/conference, and they offer more features for a monthly fee. I haven't heard any anecdotal feedback but Tokbox (http://me.tokbox.com/) offers a free video chat service, a video meeting service for $12.99/month, ... more

Information Technology

Presentation Services

Nathan Ergmann recommends this answer by Chris Nordman

Jan. 3, 2011

What is your least favorite corporate buzzword/consultant-speak?

Alright guys, we need to figure out how to capitalize on this deal. I would like to see a 30,000 foot plan which we will circle back on later today. I need someone to drill down into our past reports to make sure we are ... more

Human Resources

Boiling the Ocean

Nathan Ergmann recommends this answer by Dave Scott

Sept. 30, 2010

Email list rentals: Is the rented email list business dying?

This industry is certainly heading toward extinction unless a disruptive force comes in and fixes the problems that marketers face with renting lists. As a disclaimer, I'm the CEO of one such company that I think is doing that.
I've been a marketer for the past ... more

Email List Rental

Email Marketing

Nathan Ergmann recommends this answer by Craig Rosenberg

Aug. 26, 2010

What's more useful for generating demand: Attractive incentives or remarkable marketing content?

Ah interesting question, I am not answering this as a buyer but as a marketer. In b2b overall, remarkable content is more effective. Incentive-based traffic in b2b typically doesn't work and doesn't help you create lasting relationships with the buyer which is the foundation of ... more

Demand Generation

Nathan Ergmann asked a question

Nov. 5, 2009

Subject Line Vs. Content

Marketing Automation

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Information Technology

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