Focus

Connect with the world's leading business experts.

Get instant access to their expertise via world–class Q&A, Research, and Events.

Nick Panayi

Follow Following Unfollow

Director, Global Brand & Digital Marketing, CSC

363 points

Dynamic professional with extensive strategic planning and cross-discipline marketing experience in high tech. Expertise in simplifying complex concepts into digestible plans using clear thinking and laser-focused communications. Skilled in launching new technology solutions and building innovative demand-generation programs that fuel ...

Dynamic professional with extensive strategic planning and cross-discipline marketing experience in high tech. Expertise in simplifying complex concepts into digestible plans using clear thinking and laser-focused communications. Skilled in launching new technology solutions and building innovative demand-generation programs that fuel profitable growth. Seasoned company spokesperson. Recognized as a skilled communicator and an inspiring manager who can attract and lead winning teams.

Nick is a Marketing and Strategic Planning executive with 20 years experience and a diverse background in technology-related industries. Nick is currently with CSC where he has responsibility for global brand and digital marketing. Prior to that he launched a marketing consulting firm and assisted a startup in the marketing automation space. Nick was also Vice President, North America Marketing for Avaya, a $5B global market leader in business communications solutions.

His business travels brought Nick from his beginnings as a product manager for a pioneering online services startup in the early 90s, to Compaq Computers for 8 years in a variety of Marketing, Strategic Planning and Corporate Development roles, and finally to Avaya where he spent 8 years in executive-level Strategic Planning and Marketing positions.

Nick has a Bachelors degree in Marketing and an MBA in Management from Fairleigh Dickinson University. He is married with two children and lives in Fairfax, VA.

» read more » read less

WEB:

Nick Panayi asked a question

Jan. 27, 2012

Can any one point to best practices around marketing campaigns in the Federal Govt space (ABM or otherwise)?

Digital Marketing

Federal Government

Marketing Campaign Strategies

Nick Panayi is speaking at this roundtable

Jan. 13, 2012

Top Technology Marketers to Watch in 2012

Nick Panayi recommends this answer by Philip Eide

Jan. 5, 2012

What are your predictions for Google+ in 2012?

I equally believe Google+ will become a Social Media leader. In the business sector Google+ was an opportunity to share leadership space with Linkedin. In spite of their size and reach Facebook and Twitter do not have a business aura. I hope that as Google+ ... more

Content Marketing

Nick Panayi and 8 other people answered this question at this roundtable

Jan. 4, 2012

Top Technology Marketers to Watch in 2012 [1/10 @ 1 pm]

What is the state of sales and marketing alignment in the technology industry?

As more and and more of marketing goes digital, and companies start investing in marketing automation platforms in order to more effectively target and manage their spend, the sales and marketing divide is exposed. As a result companies have no choice but to face the ... more

Nick Panayi and 42 other people answered this question

April 25, 2011

POLL: Does social media marketing work for B2B lead generation? (y/n)

I think we have to look at Social Media as an entirely different marketing discipline and one that does not line up nicely with our other traditional marketing "tools". Social Media clearly has fantastic potential to increase demand generation but it is not a demand ... more

B2B Social Media

Nick Panayi asked a question

March 31, 2011

Does anyone know of an app, or method that can help assess and benchmark a company's mobile presence

Information Technology

Nick Panayi and 3 other people answered this question

March 9, 2011

Do blogs which include links to other blogs or outside sources help or hurt?

I think that only when absolutely necessary it's ok to include maybe one or two links to other highly relevant blogs, into your own blog. Having said that, if that becomes the norm, you run the risk of amplifying the attention deficit issue that we ... more

Nick Panayi asked a question

Feb. 8, 2011

What is the Commission % as part of total sales comp?

Sales Compensation

Nick Panayi and 4 other people answered this question

Feb. 2, 2011

How do you define a qualified lead?

I look at it in very simple terms - a qualified lead to me has all of the following:
- a contact person with decision making authority or direct access to the decision maker
- a pain level high enough to require a serious and immediate investigation ... more

Lead Generation

Nick Panayi and 16 other people answered this question

Feb. 2, 2011

Is Marketing Automation "Floundering"?

I think marketing automation is alive and better than ever. Especially as marketing automation solutions find their way to market in small business-friendly packages with low and predictable pricing delivered via a SaaS model. Small businesses can now "act big" by leveraging marketing tools that ... more

Nick Panayi and 3 other people answered this question

Dec. 21, 2010

What do you think the future holds for advertising?

Advertising will continue to adjust and morph to intercept us in a more fluid, seamless way, based on how we live and work. More and more media and creative opportunities will be found to try to time the delivery of the ad message closer to ... more

Nick Panayi is now following

Dec. 21, 2010

Nick Panayi is now following

Dec. 21, 2010

Nick Panayi and 4 other people answered this question

Oct. 3, 2010

How important is it to reply to each and every comment on your blog?

I think it's a must. If someone takes time to read and comment on your blog, the least you can do is acknowledge them. Not only is it the courteous thing to do, but it shows people you are actively engaged and value their views. ... more

Social Media Sites

Nick Panayi and 8 other people answered this question

Oct. 3, 2010

What is the downside to using facebook as your sole website?

Having just a Facebook page on no company website tells me this is a company that obviously doesn't have much to say or offer to its customers. If you can put in a single Facebook profile your entire business value proposition including product and service ... more

Nick Panayi and 1 other person commented on a brief

Oct. 3, 2010

The Hidden Treasures Of Social Networking

Thanks Duy. We are lucky to be at the beginning of such a revolution. It's during these early years that you can really reap the full benefits...before the masses start "getting it" too :-) more

Social Networking

Nick Panayi and 5 other people answered this question

Oct. 3, 2010

What metrics should I look at as part of marketing automation?

There's a multitude of metrics that you can use to measure the effectiveness of your marketing dollars. Most of them are really for marketers. If you are looking for the ones that matter the most to the company as a whole, I'd look at:
1. ROMI: ... more

Marketing Automation

Marketing Automation Campaign

Marketing Automation System

Nick Panayi and 6 other people commented on a brief

July 26, 2010

When to Use SEO and When to Opt for PPC

Great piece. Well thought out and clear.
My view is that SEO and SEM (or PPC) are complimentary tools and should not really be pinned "against" each other. SEO is frankly not optional for anyone with a website who would like to get a few ... more

Banner Advertising

Marketing Strategy

Nick Panayi and 2 other people answered this question

July 9, 2010

Suggestions for overcoming sales resistance to automated lead nurturing.

I think it all goes back to clarity of definitions and open communications with sales. Any good coin-operated sales force knows that their time is valuable and should be spent addressing opportunities that cross a certain qualification threshold. Once that qualification threshold is agreed upon ... more

Focus Interactive Summit

Nick Panayi and 12 other people answered this question

June 22, 2010

What are your essential SEO techniques?

Not an inclusive list by any means, but this is a start:
1. Have them do a Google Profile. Yields real SEO benefits
2. Be active on social networking sites (Focus, Linked In, Twitter, FaceBook)
3. Do a small-budget Google Adwords and/or LinkedIn SEM campaign
4. Include partners on ... more

Search Engine Optimization

Small Business Marketing

Nick Panayi and 2 other people commented on a brief

June 14, 2010

5 Mind Shifts for Effective eMarketing

Great brief Ardath. I totally agree. It used to be that we as marketers looked to fly in and deliver the message to the right audience at exactly the right time, to influence behavior. We now have to maintain a continuous, value-based dialogue that let's ... more

Lead Management

Nick Panayi and 13 other people answered this question

June 14, 2010

Is direct marketing still working?

There's a reason why we call it Marketing "MIX". Different vehicles work for different customers and industries. It's true that DM is less effective today than it was 10 years ago. There are a lot more marketing stimuli to compete with now, and people's attention ... more

Direct Marketing

Nick Panayi and 3 other people answered this question

June 9, 2010

How do you monetize your Market Research??

I believe that given the abundance of free research on the web, unless you are a research house you are unlikely to find a lot of willing buyers for the research you produce for your own purposes.
The best way to think about it is ... more

Market Research

Monetization Strategies

Nick Panayi and 1 other person commented on a brief

June 7, 2010

5 Signs That Your Small Business Needs A Marketing Makeover

Exactly. Most small companies I consult with miss that fact potential for terrific differentiation. That personal touch and human fact hat SMBs can apply to a customer engagement seems too forced and not genuine when large companies try to position it as a strength. It's ... more

General Management

Nick Panayi and 2 other people answered this question

May 27, 2010

Who do you think offers the best survey software?

We used zoomerang as a supplemental tool while I was at a F500 firm, and it satisfied our needs perfectly, at a price that was a non-factor. more

Market Research

Marketing Automation

Nick Panayi and 9 other people answered this question

May 25, 2010

Lead Nurturing best practices: How often should you email a nurturing prospect?

I like the idea about letting the user pick their own frequence, but I am not sure how practical that is. It depends on so many variables, so I as the reader don't want to have to make that decision. I rely on you as ... more

Marketing Automation

Following 7 Topics

Email Marketing

Information Technology

Marketing Automation

Social Media Marketing

Following 0 People

Followed by 27 People

Knowledgeable in 40 Topics

#87 of 2755

Marketing Automation

#72 of 497

#258 of 1982

Information Technology

#242 of 2263

#129 of 1211

#14 of 88

#20 of 211

#241 of 1411

Search Engine Optimization

#21 of 133

#80 of 391

#39 of 188

Marketing Strategy

#33 of 135

Social Media Sites

#27 of 93

#6 of 37

Focus Interactive Summit

#20 of 112

#146 of 437

Small Business Marketing

#11 of 73

Lead Qualification

#10 of 35

#6 of 23

Social Media Marketing

#88 of 313

B2B Social Media

#17 of 51

Social Media Marketing Services

#12 of 42

Business 2 Consumers

#14 of 39

B2C Social Media

#15 of 39

#425 of 703

#55 of 115

Search Engine Marketing

#32 of 45

#126 of 168

Marketing Tools

#22 of 35

#22 of 39

#24 of 39

Search Engine Optimization Services

#16 of 20

Search Marketing

#50 of 109

Marketing Automation Campaign

#11 of 21

Marketing Automation System

#11 of 24

#28 of 28

#516 of 619

#118 of 126

Market Research

#189 of 205

#130 of 132