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Nigel Edelshain

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VP Sales, TurnTo Networks

135 points

Nigel is VP of Sales for TurnTo Networks. TurnTo provides Social Commerce applications for online merchants that enable shoppers to get advice directly from stores’ real customers. TurnTo increases conversion rates and generates fresh content for SEO.

Nigel is known ...

Nigel is VP of Sales for TurnTo Networks. TurnTo provides Social Commerce applications for online merchants that enable shoppers to get advice directly from stores’ real customers. TurnTo increases conversion rates and generates fresh content for SEO.

Nigel is known as "Mr. Sales 2.0". He was the original creator of the Sales 2.0 concept. A self-proclaimed "sales geek" who wants to bring more science to sales. Ex-microchip designer with an MBA from the Wharton Business School who has carried a bag and managed sales teams. Loves closing deals -- and experimenting with technology to help him do that.

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Feb. 2, 2012

Nigel Edelshain and 5 other people answered this question

What are the best resources to learn about social selling?

Blogs:
- Jill Konrath, http://www.jillkonrath.com/sales-blog - the inspiration for so much thinking in the Social Selling area (and read SNAP Selling of course)
- Chad Levitt, http://newsaleseconomy.com, walking-the-talk at Hubspot
- Mike Damphousse, http://www.green-leads.com/b2b-blog, using Social Selling every day to close new appointments for his ... more

Dec. 16, 2011

Nigel Edelshain and 3 other people answered this question at this roundtable

Inside Sales: The Year in Review and Predictions for 2012 [12/14 @ 11 am]

What sales tool or application have you seen make the biggest difference in inside sales success?

Craig,
- Prospect data: data.com (formerly Jigsaw) with Salesforce.com thrown in (ie a good CRM)
- Triggers: Insideview or iSell for publicly published trigger events, Amacus for buyers clicking on your emails as a trigger and Marketo, ActiveConversion or one of the marketing automation platforms to track ... more

July 26, 2011

Nigel Edelshain and 2 other people answered this question at this roundtable

Best Practices in Social Selling [7/29 @ 11 am]

What are the best practices for using Linkedin for prospecting?

Mike,
Full answer is long. See my ebooks and other webinars on "Social Calling" for information.
Summary of it is Linkedin gives you the best tool out there right now to find ways to get referrals. Referrals change outcomes dramatically vs cold calls. Impact: "social calls" (including ... more

July 13, 2011

Nigel Edelshain is speaking at this roundtable

Best Practices in Social Selling

April 11, 2011

Nigel Edelshain and 2 other people answered this question

What are some good sales 2.0 recommendations for smaller companies (i.e. $1-$3 MM/year in sales)?

OK I agree with you Trish! And Henry has picked some great tools too.

Sales 2.0 Adoption

Jan. 24, 2011

Nigel Edelshain recommends this answer by Lee Levitt

Why does sales not use 90% of what marketing teams make available?

In researching this question two years ago at IDC, we found that between 50 and 90% of all marketing provided collateral goes unused. Sales people can't find the right stuff, it's too inwardly focused, it's not tailored to client's specific needs, sales people got a ... more

Sales and Marketing Alignment

Jan. 20, 2011

Nigel Edelshain and 3 other people answered this question

Can somebody please define, once and for all, what "Sales 2.0" actually means?

Funny I got selected as best answer. Would suck not to be the best at defining a term you came up with. more

Oct. 25, 2010

Nigel Edelshain and 2 other people answered this question

Sales 2.0: What does Sales 2.0 mean?

Bit biased data but interesting that 60% of people on a Top Sales World webinar last week on Sales 2.0 voted that they DO know the definition of Sales 2.0. Seems like the word is spreading.
Nigel more

Oct. 15, 2010

Nigel Edelshain and 8 other people answered this question

What's the biggest change in sales over the last 10 years?

Kevin, Brian,
Super-solid points. I do believe it's possible to get in the buyer's office earlier than "comparing options time" but some of my rationale for that is the use of relationships and trigger events. If sales people don't work to get in early, then the ... more

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