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Nigel Milne

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Managing Partner, Spectrum Interactive Media

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Online marketing professional experienced building and managing direct-to-consumer online businesses that leverage best practices in online media, branding, usability and e-commerce.

Nov. 4, 2010

Nigel Milne and 2 other people answered this question

How can we get our employees to interact on social media on behalf of the company?

Develop a Social Media Rules of Engagement document, train your employees on it and have each employee signing it. more

Focus Interactive Summit

Nov. 4, 2010

Nigel Milne and 2 other people answered this question

How do you start formulating an advertising strategy?

Start by formulating your USP (unique selling proposition).

Advertising Campaign

Nov. 4, 2010

Nigel Milne and 6 other people answered this question

How do I go from marketing on social media to actually engaging customers?

A good start would be to engage your audience by asking their opinion on your product/service. For example I have an auto dealer client that asks opinions on new vehicles to stimulate dialog on his Facebook Fan page. Other proven mechanisms are simple trivial contests ... more

Focus Interactive Summit

Nov. 4, 2010

Nigel Milne and 21 other people answered this question

What are some key don'ts for SMBs regarding social media?

Don’t forget social media is a powerful marketing channel.
From a practical standpoint social media is still a marketing channel and the numbers also reflect this. In a recent study the top motivating factor for consumers “Liking” a company, brand or association on Facebook is to ... more

Shashi Bellamkonda

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Online Marketing

Social Media Marketing

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