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Nikolas Allen

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Heavyweight Marketing Champion, BAM! Small Biz Consulting

200 points

Nikolas Allen helps small business owners attract more loyal customers with effective branding and marketing strategies. He spent 15 years as an Advertising Creative in Minneapolis, MN, before moving to Northern California in 2008. Other passions he's pursued along the way include producing art, music and video.

WEB: Videos

Sept. 8, 2011

Nikolas Allen and 6 other people answered this question

Are you willing to overlook bad email creative for a good offer?

Well stated, Scott. They definitely need to work in tandem.

Email Marketing

Sept. 7, 2011

Nikolas Allen and 4 other people answered this question

Is Craigslist still effective for recruiting?

Craigslist has become a pathetic cesspool of spammers, scammers, hustlers and fakes.
In the early aughts, it was an effective resource to find great actors, writers, models and various talent needed for my advertising biz.
Early this year, I placed a couple ads for my consulting business ... more

Human Resources

Sept. 7, 2011

Nikolas Allen recommends this answer by Rick Schwartz

When should you put a picture with your blog posts?

Pictures should only be put in blog posts when you want more people to read them :) more

Aug. 12, 2011

Nikolas Allen and 1 other person answered this question

Old Spice going to the Fabio advertising well... Clever or trite?

Okay, so I tried to follow the whole "Old Old Spice Guy vs. New Old Spice Guy" campaign, and it just turned out to be a confusing mess of back-and-forth videos that weren't easy to keep up with (or in the case of Fabio's videos ... more

Aug. 10, 2011

Nikolas Allen and 2 other people answered this question

Is the email marketing platform dead and social networking taking over?

Roberto,
It seems as if you answer your own question in your postscript text. But, since you're asking for additional opinions, I will say, "NO! Email marketing is still alive and well."
One of the problems that people make with new tools and technology is behaving like ... more

Cross-channel Marketing

Email Marketing

July 27, 2011

Nikolas Allen and 14 other people answered this question

Do you find you get a better click through when you include a hashtag on your tweets?

You're welcome, Cathy! Glad it was helpful. Nah, as long as you have a desire to learn, you're never to old to learn new things. Sometimes, it just takes finding someone who speaks a familiar language. more

July 22, 2011

tanjela vaden selected a best answer for

Is LinkedIn more popular than Focus?

It seems LinkedIn have more people connected to it than Focus. Also, it way easier to find former coworkers and friends than it is on Focus. more

July 20, 2011

Nikolas Allen answered this question

How do you decide what to put above the 'fold' on your website or blog?

Lauren,
A good questions to ask yourself is, "What is the most Meaningful Benefit that we provide our audience?" Whatever that is should be apparent at first glance on your website.
What's unique about your offering? Try to emphasize that on your home page.
What is the ... more

Corporate Website

Online Marketing

July 20, 2011

Nikolas Allen is now following Jessica Groopman and 1 other person

July 20, 2011

Nikolas Allen and 3 other people answered this question

Some elements of “dream jobs” are universal (e.g: pay). What are some of your unique elements?

Caty,
I wrote out a list of elements of my dream job two years ago, and realized that, in order to achieve them all, I'd have to start my own business - which I did.
I agree with Richard Harbridge on the the Flexibility angle: Being chained ... more

Human Resources

Career Development

July 20, 2011

Nikolas Allen and 2 other people answered this question

Which is the best way to market a consulting business?

Zeferino,
As a Marketing Consultant for Small Business Owners, I've been asking myself that same question for the past year. Here's what I've found to be successful thus far:
Speaking Engagements - Pitch a presentation of your topic to local organizations, such as Chamber of Commerce, Small ... more

July 17, 2011

Nikolas Allen recommends this answer by Robert Keahey

What would you do to revive Myspace?

First, get better control of the user experience. Facebook and now Google+ have done a good job of that. Some will say that Facebook is too restrictive, but in the end it's what has given them the edge they have today. You know what to ... more

July 17, 2011

Nikolas Allen and 1 other person answered this question

What are some best practices for face to face networking?

Alin, here are several points to think about:
• Don't appear like you're trying to "sell" something - even if you are.
• Be more interested in learning about THEM, than educating them about YOU.
• Be an awesome listener - letting people talk more than you is ... more

Information Technology

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Email Marketing

Online Marketing

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