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NIYA C. SISK

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Principal + Creative Director , Ritual Labs

88 points

Humanizing digital spaces/products. Significant design accomplishments include the Apple Europe PowerBook campaign, localization design for Apple's system software and the founding design of Final Cut Pro. I write fiction in my spare time.

WEB: Ritual Labs Design

March 25, 2012

NIYA C. SISK and 13 other people answered this question

What is the number one trait that makes a great manager?

I am fortunate to have had a couple of truly great managers. One of them in particular at Apple Computer. This person was excellent at keeping his team resourced. He took immediate action to provide what was needed to help us achieve--nothing was too menial, ... more

Human Resources

March 25, 2012

NIYA C. SISK is now following Todd Schnick and 4 other people

Feb. 14, 2012

NIYA C. SISK recommends this answer by Scott Albro

What is a Focus Expert?

On Focus, Experts answer questions, publish research, and speak at events. While Experts come from different backgrounds, ranging from day-to-day practitioners to recognized thought leaders, all Focus Experts should demonstrate the following characteristics:
1. Experts need deep subject matter expertise in a specific topic or market. ... more

Expert Qualification

Feb. 13, 2012

NIYA C. SISK and 38 other people answered this question

You own a popular local coffee shop, Starbucks moves across the street. What do you do to compete?

Make no assumptions. Talk to your customers, observe them or hire an ethnologist who is highly skilled in studying the patterns of your customers. Know exactly why you get repeat customers and why some customers are not repeat. What do they need? What unique services ... more

Feb. 6, 2012

NIYA C. SISK and 4 other people answered this question at this roundtable

The Rise of Pinterest in B2B [2/15 @ 11 am]

What are some examples of brands that are doing a good job on Pinterest?

Once Upon A Chef. She has 30k Facebook followers, about 6k subscribers. She does not have her own Pinterest account but pages and pages of pins from followers of her blog/recipes. Bravo! more

Brand Awareness

Feb. 6, 2012

NIYA C. SISK recommends this answer by Beth Avery

If your absolute best candidate had a 'questionable' Facebook wall, would you hire him anyway?

I think with the openness of the internet and the availability of so much information, it's becoming harder and harder to separate your personal life from your professional life online.
Everyone has a life outside of work, whether it be going to a party every ... more

Human Resources

Background Checks

Jan. 8, 2012

NIYA C. SISK recommends this answer by Dan Belanger

Will 2012 be the year of the customer?

I think that some companies will continue to make the customer the focus and others will not. I do believe we will get back to more verbal and face-to-face conversations and this will have a genuine impact on business and personal relationships. more

Customer Service

Community Management

Dec. 28, 2011

NIYA C. SISK recommends this answer by Scott Albro

What is your top sales prospecting tip for 2012?

Here's a tip for building very targeted, high quality prospect lists. Build personas of your ideal prospect(s) and then associating keywords with those personas is a great sales prospecting technique. You can then search for those keywords on the major social networks and identify prospects ... more

Lead Generation

Marketing Automation

Dec. 20, 2011

NIYA C. SISK recommends this answer by Edgerton Coble

POLL: What do you feel is social media's biggest pitfall?

This is really curious. There are only two issues with SM - not having a plan as defined by Mark and not having having dedicated resources who manage the SM from strategy to moderating.
You must accept that it is just another media channel. more

Online Marketing

Nov. 20, 2011

NIYA C. SISK recommends this answer by Rob Enderle

Which will win... Apple's hardware or Amazon's cloud/media services strategy?

Let me challenge the question because both companies are largely differentiated by their services strategy and razor/blade market model from the rest of the table field. The iPad is arguably Apple’s most aggressively priced product next to the iPhone and they are able to do ... more

Cloud Computing

Oct. 25, 2011

NIYA C. SISK and 69 other people answered this question

What are your favorite motivational quotes?

Human Resources

Motivational Quotes

Oct. 25, 2011

NIYA C. SISK asked a question

Mentorship: Do you have a story about a person who influences your business life today?

Human Resources

Skills Training

Oct. 25, 2011

NIYA C. SISK asked a question

What is the most recent, most excellent customer service experience you've had?

Customer Service

Consumer Behavior

Consumer Confidence

Oct. 18, 2011

NIYA C. SISK answered this question

What are your top 5 hypothetical predictions of future trends by 2020 that impact business culture?

General Management

Information Technology

Business Development

Oct. 11, 2011

NIYA C. SISK answered this question

Which are the best books inspiring entrepreneurship?

You're welcome. Also, Good to Great by Jim Collins and Book Yourself Solid by M. Port are pretty interesting and inspiring. more

General Management

Entrepreneurship

Oct. 10, 2011

NIYA C. SISK and 4 other people answered this question

What's the most important step when writing marketing content?

And then there are the words themselves...the muscle to inspire action. Finding unique ways to say what you say - to distinguish the voice of the business can help set you apart from the competition and increase rapid messaging; comprehension. more

Following 8 Topics

Customer Service

Human Resources

Information Technology

Following 23 People

Followed by 12 People

Knowledgeable in 15 Topics

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