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Owen McDonald
VP of Client Strategy,
Demand Creation Specialists
0 points
A consummate creator and disseminator of custom content for lead generation, relationship building and organic business growth (defined as net new business). Data hygiene for optimal targeting and segmentation for the creation of buyer personas that lower marketing costs and increase ROI are an area of specialty.
Jan. 12, 2011
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1) Use an enterprise sales approach (most marketers get it; ... more