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Pamela Landau

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President, CIRCE Consulting, Inc.

196 points

Marketing strategy and branding expert. Founder of Chicago-based CIRCE Consulting, providing marketing services and skill building workshops that empower marketers and brands. More at www.CIRCEconsulting.com.

July 1, 2011

Pamela Landau and 2 other people answered this question

What is the best quality a marketer should possess to be successful

The ability to truly understand the needs of customers who are different from them, and to envision ways to create relevant relationships between their product and those customers. more

March 2, 2011

Pamela Landau recommends this answer by Mana Ionescu

What are some of the best ways to promote a new blog aside from Twitter and Facebook?

On top of what everyone else above listed (all great advice), we use a tactic we call "blog-crawling." We search for blogs (or use google alerts) with posts on similar topics and engage in conversation on the topic by posting comments, alternate views, and/or questions ... more

Audience Development

March 2, 2011

Pamela Landau and 3 other people answered this question

What's the difference between a logo, corporate identity and branding?

Great question!
Your BRAND is the broadest of these 3 terms. Your brand is the way you want people to experience you, the value you provide them, and how you're different from others. So if you think of a brand as a person, what type of ... more

Feb. 16, 2011

Pamela Landau recommends this answer by Charlie Judy

What is the best way to promote your blog and gain readership?

Make sure you have a Subscribe function on the site to gain regular readership and create a feed on Feedburner so that people have the option to receive a daily feed in Google Reader, etc; make sure you tweet out every post...even multiple times throughout ... more

Feb. 3, 2011

Pamela Landau recommends this answer by Candyce Edelen

I am beginning a marketing consultation business but I have no idea what to charge. Your thoughts?

Clients need to predict costs and generally want fixed pricing for projects. I'd recommend establishing a rigorous process for bidding projects. Create a spreadsheet and break out every task into the smallest chunks you can envision to build your estimate. The more granular the better. ... more

Consulting Services

Consulting/business Development

Marketing Consulting

Jan. 28, 2011

Pamela Landau recommends this answer by Emily Mayfield

What metrics would you recommend companies use to measure marketing success?

Identifying and tracking the right marketing metrics is not only important to measure marketing success, but also to help monitor and refine your marketing and sales process.
I agree with Craig and Tyler that Cost Per Opportunity (CPO) is an important metric and a more ... more

Marketing Alignment

Jan. 27, 2011

Pamela Landau answered this question

How much research do you do before starting an ad campaign?

Hi Jackie. The first question is, what is your goal for the campaign? You want to make sure that you are clear on what you want to have happen. For example, is your goal awareness? Among whom? Is your goal site visits? By whom? Is ... more

Jan. 24, 2011

Pamela Landau and 2 other people answered this question

What are some signs that a company needs an SEO campaign?

Here's another reason:
If a company has a similar name to another, and it's the OTHER one that is at the top of the search rankings, then an SEO campaign can bring much needed visibility and traffic that is being diverted elsewhere. more

Marketing Campaigns

Marketing Strategy

Jan. 23, 2011

Pamela Landau and 11 other people answered this question

Why do people prefer content that is displayed in list form?

Why are lists effective? Because they are:
1. Easy to scan
2. Easy to remember
3. Quick to read
See, there's my list! Wasn't that easy? more

Content Marketing

Jan. 13, 2011

Pamela Landau and 5 other people answered this question

What logo redesigns have resulted in the most controversy and criticism?

It seems like companies get a logo itch that they can't resist, and voila, a new logo. Starbucks is ditching the old mermaid for a new one. Comedy Central now looks like a copyright mark. Brands live and die by their "recognizability", so my advice ... more

Jan. 13, 2011

Pamela Landau answered this question

What are some good examples of effective brand positioning statements?

Great question, Scott! A positioning statement should answer five questions:
1. What is it?
2. Who is it for?
3. What problem does it solve?
4. What's the value?
5. How is it different from others?
Here's an example from the master marketers at J&J:
BAND-AID® Brand Liquid Bandage is a revolutionary ... more

Jan. 12, 2011

Pamela Landau and 2 other people answered this question

What's worse for a small business: no website, or a static/poorly maintained site?

Hi Andi. I think there's a middle ground. With a little help, a small business website can be well executed, simple to maintain and not costly. If the business is one where potential customers want to see a website to confirm that the business is ... more

Hosting and Bandwidth

Online Marketing Strategy

Search Engine Optimization

Jan. 11, 2011

Pamela Landau recommends this answer by Mark Burgess

Social Media Policy: How do you convince management to adopt new social media guidelines?

Sarah
Companies that lack a social media policy (a.k.a., "Guidelines) run the risk of becoming frozen in the marketplace. Lack of guidelines tends to create chaos in organizations of all sizes. Some companies simply turn off all forms of social media, block employees from using Twitter, ... more

General Management

B2B Social Media

Dec. 16, 2010

Pamela Landau recommends this answer by Alex Grinyayev

Why does a small business need a website?

I am going to be beaten to death by my fellow web designers/developers but small business does not always need a website. ;)
1. If you get most of your business by referrals you don't need a website.
2. If you don't feel comfortable with computers/internet ... more

Online Advertising

Dec. 14, 2010

Pamela Landau recommends this answer by Rebecca Gill

What is more beneficial: creating a separate website for our blog, or adding it to our current site?

Michael years ago I would have said a separate website, but now I would loudly scream that a blog should be integrated into your corporate website. It helps build authority for the domain and always bring readers back to your website and your brand.
I have ... more

Blog Best Practices

Dec. 13, 2010

Pamela Landau asked a question

Can anyone recommend a free or low cost site to post press releases as part of an SEO effort?

Search Engine Optimization

Small Business Internet Marketing

Dec. 12, 2010

Pamela Landau and 2 other people answered this question

What's your marketing mantra?

When it comes to marketing, my mantra is "pick and stick". It can be hard to select just one product attribute to market, and it can be tempting to market a whole list of great attributes. But if you want to be remembered, select the ... more

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