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Parker Trewin

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Director of Marcom, Genius.com

90 points

20 years of high technology, SaaS, PR and social media experience.

Parker Trewin answered this question

May 20, 2010

In the next 5 years where do you see the inactive users of social media for B2B purposes?

As Peter Burris indicated in yesterday's webinar, there aren't too many "inactive" users- only 17%. In five years I expect this number to virtually disappear. The real question is how will social marketing evolve to reach these active users? We're already seeing signs that marketing ... more

Marketing Automation

Parker Trewin and 1 other person answered this question

May 20, 2010

Do you see any difference between old and new with a B2E (end user) vs B2B biz model?

At it's basic level it's the same in the B2B and B2C space. It's about engaging with your prospects and customers to address their needs, concerns and questions. Success, as Peter Burris of Forrester indicated, is when you help them match their need with your ... more

Marketing Automation

Parker Trewin and 5 other people answered this question

May 10, 2010

Social media for B2B marketers: why or why not?

John, I think many B2B marketers having the same discussion you're having around blogging and social. The data suggests that.
While Genius does has a social media product (along with demand generation products) the impetus of the survey was a desire to understand B2B Marketers ... more

Parker Trewin and 6 other people answered this question

Dec. 11, 2009

Are you using personas in B2B marketing?

Ardath, we've started formulating our buyer personas as a way to better understand and "get closer" to our customers. For us, it's a way to understand how we can create content that reasonates with them, serves them better and makes them more engaged with us. ... more

Customer Behavior

Marketing Automation

Parker Trewin recommends this comment by Barbara Lemaire, PhD

Dec. 6, 2009

What is the #1 social tool for B2B marketers?

The best tool is the one you use - consistantly.
Let your personality show and be helpful.

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