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Parth Srinivasa

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President, Valgen, Inc.

250 points

Business Analytics and Sales Productivity Leader with proven success in executing innovative solutions that generate incremental enterprise value. My relentless focus is merging the science of analytics with the art of management to deliver sustained productivity across people, process and ...

Business Analytics and Sales Productivity Leader with proven success in executing innovative solutions that generate incremental enterprise value. My relentless focus is merging the science of analytics with the art of management to deliver sustained productivity across people, process and technology.

The convergence of analytics, customer dialogue and SaaS portends an unprecedented opportunity for visionary businesses to realize their quest for delivering unsurpassed value. Helping them achieve this is my mission and passion.

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WEB: Valgen Blog

Aug. 1, 2011

Parth Srinivasa recommends this answer by Dale Underwood

POLL: What is the one piece of info you think more startups should emphasize on their websites?

f) Self-Service Pricing
Full disclosure: I am staunchly biased on this subject having started several companies from scratch.
First, if you are a start-up, you may not have oodles of case studies and customer references so that's out.
Second, if you product or service is not something familiar ... more

June 19, 2011

Parth Srinivasa is now following Geoff Vincent and 7 other people

June 13, 2011

Parth Srinivasa and 4 other people answered this question

What is predictive sales intelligence?

A brilliant combination of three distinct domains in their own right, but together means something specific, distinctive and incredibly powerful.
Intelligence is the aspect of providing brief, distilled information after combing through vast amounts of data to serve a specific purpose.
In the context of ... more

Sales Intelligence

Sales Management

May 15, 2011

Parth Srinivasa and 6 other people commented on this post

Why sales should stop "checking in" and five tips to avoid it

Last year McKinsey & Co. research on inside sales found that 35% of reps called too often, and an additional 29% lacked product or industry knowledge. In almost two-thirds of these calls, customers perceive the rep is wasting their time.
One way to avoid this unwanted ... more

Sales Intelligence

April 30, 2011

Parth Srinivasa recommends this answer by Don Perkins

How do marketing automation projects typically crash and burn?

Hi Lauren
The single largest issue with MA is a misalignment between sales and marketing objectives. Example: poor definition of a "good lead" or an "active prospect." MA should dovetail with sales efforts, making the most of valuable sales resources (when a human touch is critical) ... more

Marketing Automation

Marketing Automation Solution

April 29, 2011

Parth Srinivasa and 41 other people answered this question

Assuming a blog is important to your business, how often do you write articles & post them?

For our own part, we are posting every two weeks, and getting to increase the post to weekly basis. It's the classic tradeoff of time and priorities. Many luminous content experts who talk about the importance of fresh content - and how this is the ... more

April 25, 2011

Parth Srinivasa and 2 other people answered this question

What are your suggestions for maintaining a clean CRM database?

Fundamentally, CRM is a massive data input platform for all types of people, across a wide range of experience, technical skills, time/patience, roles and functions, not to mention those doing what is in their best interests... may not work well for everyone. So a successful ... more

Information Technology

Database Management

April 17, 2011

Parth Srinivasa published a post

Fun + Games = Sales Productivity?

April 12, 2011

Parth Srinivasa and 6 other people answered this question

What are the top ways that sales can use marketing automation to its advantage?

Great question, Lauren. While lead nurturing and scoring are top general uses of functions built into marketing automation, here are some tactical examples around leveraging the marketing automation tool to help sales:
1. Estimate an outcome (such as "buy 20+ units" or "buy category x") and ... more

Marketing Automation

Marketing Automation Strategy

March 23, 2011

Parth Srinivasa and 1 other person answered this question

What are some tools that you can use during an online meeting to make it more effective?

Record the video/audio session for future review.
We have not done this ourselves, but recently our partner held a training session, and recorded the whole hour - about 75MB worth - and sent it to us. Let me repeat, this is not the chat transcript, ... more

Jessica Eastman

March 4, 2011

Parth Srinivasa and 4 other people answered this question

What is the best way for a start up to get in front of Gartner?

Thumbs up to Nancy! I usually don't use this space to endorse, but want to say I have read this PDF from Smart Selling Tools and it is absolutely on the mark. It does take forethought, practice and consistency to pull it off, but very ... more

Information Technology

Analyst Relations

March 3, 2011

Parth Srinivasa and 2 other people answered this question

How much time should an Inside Salesperson spend on pre-call planning?

Kevin, it is not time but what are they doing to prepare for the call? Also I want to distinguish betwen calling prospects and customers (which is the focus of my response).
Inside reps often have a tunnel vision to a call, not saying this ... more

Feb. 26, 2011

Parth Srinivasa and 3 other people answered this question

Why should Inside Sales teams follow a Sales Process?

Here's what a sales process brings to the inside sales team:
1. Consistency: a process, by definition removes the variability from individual decision making. And consistency equals performance.
2. Diagnosis: identify differences in performance across your teams and diagnose results. If the sales process is the same, ... more

Customer Centric Selling

Jan. 19, 2011

Parth Srinivasa and 2 other people answered this question

Are mobile applications (on tablets, smart phones) the future of BI interfaces?

To answer this question, it helps for me to visualize the various phases of technology revolution.
The first phase went from analog to digital. Take road maps for example: I used to carry a large Rand McNally atlas (does anyone remember this?) around in my ... more

Information Technology

Business Intelligence

Jan. 12, 2011

Parth Srinivasa and 1 other person answered this question

Why will 2011 will bring a tremendous increase in the volume of work in business analytics?

Analytics has made a slow and steady march towards the center stage of serving business for the past several years. Whether you look at analyst reports or sales growth from software and service providers, it is clear that business analytics will continue to gain momentum ... more

Information Technology

Business Analytics

Business Intelligence

Data Management

Jan. 7, 2011

Parth Srinivasa and 9 other people answered this question

How can the sales team benefit from having a Business Intelligence system in place?

You really are asking three distinct questions so let me take them one at a time.
“How can the sales team benefit from having a Business Intelligence system in place?”
- Reduce their workload: Find out what information they typically need the most and spend ... more

Information Technology

Business Intelligence

Business Intelligence Applications

Dec. 22, 2010

Parth Srinivasa and 4 other people answered this question

Looking for a template to help justify the purchase of a CRM?

Brett, I don't know if it is too late for your meeting, but I am posting anyway. You can build out a template from here in a spreadsheet with various tabs.
- Direct savings: what existing systems and costs will you replace? One example is ... more

Customer Service

Proposal Preparation

Dec. 16, 2010

Parth Srinivasa is now following

Dec. 16, 2010

Parth Srinivasa is now following

Dec. 16, 2010

Parth Srinivasa is now following

Following 8 Topics

Business Analytics

Business Intelligence

Customer Service

Information Technology

Sales Analytics

Following 8 People

Followed by 14 People

Knowledgeable in 22 Topics

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