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Pat McGraw

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President and Chief Marketing Officer, [mcgraw | marketing]

68 points

Pat McGraw founded [mcgraw | marketing] in 1999 in order to help growth-oriented small businesses improve sales and marketing performance.

Services include hands-on coaching, mentoring and consulting as well as planning workshops that focus on lead generation, lead management/nurturing, customer retention, referral programs and more.

Dec. 11, 2011

Pat McGraw and 22 other people answered this question

What are your tips for social media business etiquette?

Irene, I agree. I try to never talk politics or religion with anyone other than family and a few close friends...I have found that it just makes the world a better place. :) more

Customer Service

Dec. 11, 2011

Pat McGraw and 8 other people answered this question

Do you think email marketing is a viable marketing tool in today's digital media?

Email marketing is the way to go when it is the preferred channel by the individual and its an appropriate channel for effectively delivering the message.
The problem, to date, has been that email marketing has been viewed as 'low cost' and has a 'short lead ... more

Email Marketing

Dec. 11, 2011

Pat McGraw and 2 other people answered this question at this roundtable

3 Secrets to Simplify Lead Qualification and Accelerate Lead Follow Up [12/1 @ 1 pm]

What is a reasonable length of time that a lead should be expected to close?

Have to agree with Chuck McKay - and would add that your question raises the importance of a strong/effective qualification and nurturing process that would include understanding the if the lead [a] has a budget of an appropriate size to make the purchase, [b] has ... more

Lead Management

Lead Qualification

Dec. 1, 2011

Pat McGraw recommends this answer by Craig Badings

Content is still king, or is it? What are the fundamentals of producing content online?

Wendy, I think there are three keys to your question. Combined with Pat and Tom's excellent tips you should have the start of a good content strategy.
The first key is understanding who your audience is, how they consume content and what content they consume when.
The ... more

Content Creation

Nov. 27, 2011

Pat McGraw answered this question at this roundtable

Optimizing Content Marketing - What, When, & Where? [12/1 @ 11 am]

How do you measure the ROI of content marketing?

Wendy,
We are monitoring response rates to the offer, cost per lead, cost per sale, conversion rates, average order size and order frequency.
We also mention value of the content (ex) did the content answer your questions? Was the content clear and easy to understand? Do you ... more

Content Creation

Nov. 27, 2011

Pat McGraw and 7 other people answered this question

What are the best business uses for Twitter?

The best business use of Twitter, for me, is connecting with potential clients, current clients and key influencers - exchanging ideas, asking questions, gaining guidance and recommendations.
I also use it to attend educational events (#mmchat) thanks to hashtags. more

Social Business

Nov. 27, 2011

Pat McGraw and 11 other people answered this question

What are the most useful secrets in LinkedIn?

"Signal" (found under "News") which allows me to see what my contacts are up to and perform customized searches to see who is up to things that are of interest to me. Then I can reply in a more timely, relevant manner to individuals. more

Human Resources

Nov. 27, 2011

Pat McGraw is now following Dave Brock and 7 other people

Nov. 27, 2011

Pat McGraw and 13 other people answered this question

How do you address the use of personal cell phones at work?

Pam, if your company has "a solid policy in place" and "...employees have been spoken to, yet the behavior continues", it sounds like the question should be "Do you have a successful strategy in curtailing the unproductive behavior of manager's that don't terminate employees in ... more

Human Resources

Cell Phone Policy

Corporate Policies

Nov. 27, 2011

Pat McGraw recommends this answer by Bob McKenzie

What are the essentials to become a great sales manager?

A great sales manager is more of a motivator than a manager. The manager works with the sales people to set stretch goals, provides incentives for the people to meet and exceed the goals (or quotas) and provides guidance and support throughout the year to ... more

Human Resources

Oct. 16, 2011

Pat McGraw and 18 other people answered this question

Why isn't marketing more automated yet?

The most common reason stated is cost - and the concern over realizing an acceptable return on that cost.
The underlying reason is that you should only turn to technology when you have a effective process in place and you are able to identify the ... more

Lead Management

Feb. 13, 2011

Pat McGraw is now following

Following 3 Topics

Following 8 People

Followed by 4 People

Knowledgeable in 23 Topics

#514 of 2984

Lead Management

#63 of 261

Human Resources

#444 of 1481

#587 of 2156

#19 of 34

#12 of 35

#91 of 206

#85 of 244

Marketing Automation

#199 of 531

Lead Qualification

#28 of 39

#35 of 41

#87 of 127

#88 of 141

#252 of 466

Talent Management

#348 of 470

#24 of 34

Content Creation

#62 of 84

Content Marketing

#242 of 294

Online Marketing

#286 of 360

Social Business

#338 of 386

#431 of 519

#1227 of 1429

#1144 of 1456