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Patrick Murphy

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CEO/Director, Silicon Cloud

-58 points

Current:
Director/CEO of Silicon Cloud. Inbound Marketing

Past Occupations:
European Financial Controller at Merrill Lynch
European Financial Manager at Yahoo!

May 21, 2012

Patrick Murphy and 4 other people answered this question

How important are digital marketing services for well-established and branded companies?

Most businesses have a website that behaves like their old paper-based brochures, but just sitting online. It is rarely updated, is not given significant visibility by the search engines, has low traffic levels, does not encourage return visits, does not enable/track conversions, etc. Digital marketing ... more

Digital Marketing

May 18, 2012

Patrick Murphy and 1 other person answered this question

Which brands and which industries have made the most out of the new Timeline format?

Hi Debbie,
Despite complaints from individual users about the new look of Facebook brand pages; it has added benefits for companies especially when it comes to awareness and capabilities. We recently published a blog on the 5 most beautiful Facebook timeline pages to follow today; ... more

Facebook Fan Page

Facebook Marketing

May 17, 2012

Patrick Murphy and 3 other people answered this question

How do you see the future of SMS / mobile marketing?

Mobile marketing revolutionizes business. Businesses can connect with customers directly through their mobile phones. Advertisers can use mobile phones for text message marketing, multimedia services and online communication. SMS is the most basic, it has evolved from a passive form of advertising to an inexpensive, ... more

Information Technology

Email Marketing

Mobile Marketing

May 17, 2012

Patrick Murphy and 9 other people answered this question

How has social media changed brand management?

With active social media monitoring, you are ensured to stay on top of what's being said about you, your brand, your company and your products. A well structured social media engagement provides you with the opportunity to influence the conversations that impact your company, your ... more

Brand Awareness

Brand Management

May 17, 2012

Patrick Murphy and 9 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [4/24 @ 11 am]

If your CEO asks why it's important to blog, how do you answer?

Blogging should be a central part of your inbound marketing strategy. Blogging produces fresh, targeted content and helps attract more inbound links, which improves your search engine rankings.A business blog also allows you to engage in a two-way dialogue with potential customers and keep them ... more

Content Marketing

Nov. 15, 2011

Patrick Murphy and 14 other people answered this question at this roundtable

Modern B2B Marketing Strategies [7/12 @ 1 pm]

What's the number 1 thing every b2b marketer should be talking about but isn't?

To be honest a lot of people in B2b are talking about social media but are they doing it in the right way. Here's a whitepaper on B2B social media which you may find interesting. If you have any questions after it, feel free to ... more

B2B Marketing Week

Content Marketing

Nov. 15, 2011

Patrick Murphy and 1 other person commented on a roundtable

Practical Social Media Goal Setting, Measurement and ROI

http://www.siliconcloud.com/Definitive-Guide-to-Marketing-Metrics-Analytics-R.... Here is a whitepaper which may help you a lot in developing your understanding of marketing metrics. If you have any questions feel free to contact me.
http://www.siliconcloud.com/Definitive-Guide-to-Marketing-Metrics-Analytics-R...
http://www.siliconcloud.com/contact/ more

Nov. 15, 2011

Patrick Murphy and 7 other people answered this question

What are the unwritten rules to a successful webinar?

Mr Anderson hit the nail on the head. With a quality plan for your webinar you will be able to engage your target market with the right content. Understanding what your customers want/ expect form you is hugely important in putting together your content.
http://www.siliconcloud.com/facebook-for-lead-generation/
Here is ... more

Customer Service

Channel Management

Nov. 3, 2011

Patrick Murphy and 3 other people answered this question

Should you make your company social media pages an extension of your website?

Let me link you to a whitepaper which will help you a lot on this subject. If you have any more questions feel free to contact me.
http://www.siliconcloud.com/how-to-get-your-website-to-generate-leads/ more

Company Website

Marketing Tactics

Nov. 3, 2011

Patrick Murphy and 7 other people answered this question

What are the challenges to outsourcing social media customer service?

Once the company you are outsourcing to understands what exactly you want to achieve from social media and what your company stands for, then outsourcing your social media to a specialist company can only be a positive move. But in fairness, of course I'm going ... more

Customer Service

Social Customer Care

Social Customer Service

Nov. 3, 2011

Patrick Murphy and 6 other people answered this question

What's the best social media site for lead generation?

I wouldn't recommend narrowing your reach by just using one social media site. Using the most commonly used social media sites together as part of a social media strategy would be what I would advise! Here is a whitepaper and webinar which you will find ... more

Oct. 25, 2011

Patrick Murphy and 2 other people answered this question at this roundtable

Expert Best Practices in Content Marketing [7/14 @ 1 pm]

How do you measure the effectiveness of your content marketing efforts?

http://www.siliconcloud.com/Definitive-Guide-to-Marketing-Metrics-Analytics-R...
Here is a whitepaper which will give you the answer to your question. If you have any questions feel free to contact me. more

General Management

B2B Marketing Week

Oct. 25, 2011

Patrick Murphy and 42 other people answered this question

POLL: Does social media marketing work for B2B lead generation? (y/n)

Yes, Let me link you to a whitepaper which will help you a lot on this subject. If you have any more questions feel free to contact me.
http://www.siliconcloud.com/lead-generation-to-sale--bridge-the-gap/
http://www.siliconcloud.com/contact/ more

B2B Social Media

Oct. 24, 2011

Patrick Murphy and 2 other people answered this question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

Is online influence temporary? How can it be maintained?

The more you put into social media, the more you get out. If your hopes for social media are high well then the time spent on social media should be a lot. Constant engagement insures that you stay at the tiop of your social media ... more

Influencer Marketing

Oct. 24, 2011

Patrick Murphy and 3 other people answered this question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

What metrics do you use as a marketer to measure influence?

Let me link you to a whitepaper which will help you a lot on this subject. It will define and explain the best metrics to use for marketing. If you have any more questions feel free to contact me.
http://www.siliconcloud.com/Definitive-Guide-to-Marketing-Metrics-Analytics-R...
http://www.siliconcloud.com/contact/ more

Influencer Marketing

Oct. 24, 2011

Patrick Murphy and 1 other person answered this question

In the B2B space, how do you get customers to interact and participate on your social media sites?

Give the customers quality content to engage with. Don't just engage in social media with average content. Blogs are a great way to do this, along with competitions and just general questions.Let me link you to a whitepaper and webinar which will help you a ... more

B2B Marketing Strategy

Oct. 19, 2011

Patrick Murphy and 4 other people answered this question at this roundtable

Above the Funnel: Making the Connection between Social Sales & Marketing and Measurable ROI [10/6 @ 11 am]

What are some things that salespeople can do to leverage social media and change the way they sell?

Social media should be used to generate leads and help with customer retention through better customer relations. There is no reason why social media can't do both for your company as long as there is constant engagement with your target market.The more you put into ... more

Marketing Funnel

Oct. 19, 2011

Patrick Murphy and 4 other people answered this question

Do brands stand a chance on the new Facbook?

I don't agree that Facebook isn't a good option for marketing. Social media should be used to generate leads and help with customer retention through better customer relations. There is no reason why social media can't do work for your company as long as there ... more

Community Engagement

Oct. 19, 2011

Patrick Murphy answered this question

Which social media tool generates the most significant ROI for your organization?

Hubspot is one of my prefered tools. ROI for social media and marketing in general can be quite tough to do. Here's a couple whitepapers which you'll find to be of interest. If you have any questions feel free to contact me.
http://www.siliconcloud.com/Definitive-Guide-to-Marketing-Metrics-Analytics-R...
http://www.siliconcloud.com/10-tips-on-monitoring-social-media/
www.siliconcloud.com/contact/ more

Social Media ROI

Social Media Tools

Oct. 17, 2011

Patrick Murphy and 5 other people answered this question

In what ways do you ascertain ROI for your firm's Social Media Campaigns?

Rather than try to explain to you through this small box, let me link you to a whitepaper which will help you a lot. If you have any more questions feel free to contact me.
http://www.siliconcloud.com/Definitive-Guide-to-Marketing-Metrics-Analytics-R...
http://www.siliconcloud.com/contact/ more

Social Media Activity Management

Social Media Assessments

Oct. 17, 2011

Patrick Murphy and 25 other people answered this question

How much time do you spend on social media each day?

The more you put into social media, the more you get out. If your hopes for social media are high well then the time spent on social media should be a lot. Many companies now look to have professionals in this area employed into their ... more

Oct. 17, 2011

Patrick Murphy and 1 other person answered this question

How really does social media marketing affect a business?

The benefits of social media for a business can be a huge influence on the success of a company. It helps with product/ service development, customer relations, lead generation/ nurturing ect. I've linked below a couple whitepapers and a webinar which you will find really ... more

Sept. 30, 2011

Patrick Murphy and 3 other people answered this question at this roundtable

Innovation and Continuous Improvement In Sales [10/5 @ 9 am]

What are the best ways to implement new and innovative ideas in sales?

The following whitepaper which I've linked will help you a lot. It will explain 'The New Revenue Engine' which is the relationship between marketing and sales. If you have any more questions feel free to contact me.
http://www.siliconcloud.com/the-new-revenue-engine/
http://www.siliconcloud.com/contact/ more

Sept. 30, 2011

Patrick Murphy and 7 other people answered this question at this roundtable

How to Measure the ROI of Marketing Automation Software [9/22 @ 11 am]

What are the three metrics every b2b marketing organization must track?

Let me link you to some whitepapers which will help you a lot in researching metrics.
http://www.siliconcloud.com/Definitive-Guide-to-Marketing-Metrics-Analytics-R...
http://www.siliconcloud.com/contact/ more

Sept. 30, 2011

Patrick Murphy and 5 other people answered this question

Should all lead gen responses be nurtured, or just those judged not ready for in-person follow-up?

In relation to this subject, let me link you to a whitepaper which will help you a lot on this subject. If you have any more questions feel free to contact me.
http://www.siliconcloud.com/lead-generation---nurturing-strategy/
http://www.siliconcloud.com/contact/ more

Lead Management

Sept. 28, 2011

Patrick Murphy and 5 other people answered this question

Does automating your social media efforts subsequently cause you to lose the 'human touch'?

The point of social media for a business should be to insure customer satisfaction and to help with product and service development. It does seem that automation takes away from the point of social media. However it is a company's loss if they miss out ... more

Sept. 27, 2011

Patrick Murphy answered this question

What is the best way to get my website in front of more customers?

Let me link you to a whitepaper which will help you a lot. If you have any questions feel free to contact me.
http://www.siliconcloud.com/search-engine-optimisation-seo-a-beginners-guide/
http://www.siliconcloud.com/contact/ more

Company Website

Sept. 27, 2011

Patrick Murphy answered this question

Facebook giving $10M to small businesses in FREE Advertising. Will you take advantage of this?

This is a good opportunity for small businesses to take advantage of social media marketing which is becoming an important part of the marketing mix. Let me link you to a webinar which will help you a lot. If you have any questions feel free ... more

Sept. 27, 2011

Patrick Murphy and 2 other people answered this question at this roundtable

Simplifying Social Business: The Promise of Social CRM, part 2 [9/28 @ 11 am]

Do you have to notify your customers prior to collecting social data?

No you do not have to notify them but engagment is the important aspect of social media which companies should look to adopt. Let me link you to a whitepaper which will help you a lot. If you have any questions feel free to contact ... more

Customer Service

Following 8 Topics

Email Marketing

Inbound Marketing

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Online Marketing

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Followed by 4 People

Knowledgeable in 44 Topics

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