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Patty Swisher
Marketing Communications,
IKM Incorporated
30 points
Detail oriented communications professional with more than 10 years of experience managing and proactively executing all aspects of the marketing communications effort; working with all levels of management in a “service-oriented” mindset; overseeing multiple projects of varying complexities; monitoring staff and fiscal resources; and, meeting strict deadlines.
Sept. 29, 2011
Patty Swisher
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Deirdre Breakenridge
Does automating your social media efforts subsequently cause you to lose the 'human touch'?
There's a fine balance between automation and the human interaction. Although we schedule tweets and updates with interesting articles and information, you have to be a part of the conversation. It's so important to participate one-on-one and have the dialog that builds relationships as you ... more
June 24, 2011
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