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Paul Hook

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VP of Marketing and Business Development, Overit Media

30 points

VP of Marketing and Business Development for digital agency, transforming visions into branded solutions.

Feb. 6, 2012

Paul Hook recommends this answer by Steven Moody

What are some in-person rules of etiquette that carry over to social networks?

Norbert I have to strongly disagree with comparing social networks to mass communication. The entire foundation of mass communication is based on a symmetric one to many broadcast: even newspapers expect to reach a specific segment every day.
Social networks are not one to many ... more

Jan. 3, 2012

Paul Hook recommends this answer by Al Shultz

What makes content go viral?

One of the biggest factors in your material going viral is simply good luck — being in the just right place, at just the right time, making just the right connection with just the right people on just the right topic, presented in just the ... more

Oct. 26, 2011

Paul Hook recommends this answer by Robert Keahey

What will be the next big consumer product to become obsolete?

Maybe not the "next", but ultimately destined to be replaced by smart phones - the point and shoot digital camera. more

Information Technology

Consumer Behavior

Aug. 10, 2011

Paul Hook recommends this answer by Lee Shepard

Why is Klout including Foursquare as a part of their social media influence calculations?

Lauren,
Klout is all about your social network influence and since FourSquare allows you to post via their application through to prominent social networks like Twitter and Facebook it can be demonstrative of social influence in just that sense alone.
Also, FourSquare posts provide authentic endorsement ... more

Aug. 4, 2011

Paul Hook and 5 other people answered this question

Aside from the major social networks, what other social sites do you use for business?

A lot of it depends on what you're looking to promote and what resources you have to implement your SM strategy. If you have limited time to spend on SM, it's best not to get spread too thin. However, it is good to gain at ... more

Customer Service

Aug. 4, 2011

Paul Hook recommends this answer by Michael A Brown

How do you answer the question, "What do you do?"

With verbs. I help BtoB marketers approach, influence, advance, and sell … via consulting and training.
Funny sidebar: on a flight to Atlanta, my colleague Herb was seated next to an incessant talker. She finally asked him, “What do you do?” He instantly invented and delivered ... more

General Management

Information Technology

Business Development

April 7, 2011

Paul Hook and 2 other people answered this question

What should I tweet about if I'm representing an organization?

As the one in charge of our marketing firm's social media outreach, I handle our company's Twitter feed by posting links to original content (our blog and company news), posting links to topics of interest that relate to our firm's creative nature and the industry ... more

Twitter Analytics

Twitter Best Practices

Following 4 Topics

Following 0 People

Followed by 1 Person

Knowledgeable in 8 Topics

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Social Business

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Customer Service

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