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Paul Krajewski

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Head of Training, BizSphere AG

86 points

Holds a Master of Media Management from Curtin University of Technology in Australia. Spent 2007-2009 at Nortel in Canada in Global Marketing looking after the implementation of the Sales Enablement application for almost 4,000 sales people world-wide. As part ...

Holds a Master of Media Management from Curtin University of Technology in Australia. Spent 2007-2009 at Nortel in Canada in Global Marketing looking after the implementation of the Sales Enablement application for almost 4,000 sales people world-wide. As part of a Leadership Development program - sponsored by Nortel’s CMO - rotated into different marketing roles for what could be called the future of communications: 4th generation wireless technology, Unified Communications (UC), Virtual Worlds with 3D spatial audio, etc…
Currently working in b2b as Chief Listening Officer and Sales Enablement consultant at BizSphere AG and in b2c as advisor for fashion label www.AmareSinh.com

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WEB: My own blog

Jan. 28, 2012

Paul Krajewski and 3 other people answered this question

What are your favorite sales enablement tools that you use?

Hi Lauren,
whilst I have only used one Sales Enablement tool myself, I'm constantly updating the following list with all tools I find in the market place. It does reflect recent mergers and acquisitions. The last update was in 2012:
http://salesenablement.wordpress.com/2011/07/03/work-in-progress-list-of-sale...
The definition of Sales ... more

Sales Enablement

Dec. 6, 2011

Paul Krajewski and 1 other person answered this question

What are the best cloud based tools for channel sales enablement?

Hi Chris, what the best tools are, depends on your scenario, but I can give you an almost complete list of Sales Enablement solutions. Most of them make sense for channel enablement too. Pretty much all vendors offer cloud hosting (either as an option or ... more

Channel Development

Cloud Computing

Aug. 24, 2011

Paul Krajewski recommends this answer by Tamara Schenk

What are some of the best blogs on sales enablement?

Let's continue the list:
The Forrester Blog on Technology Sales Enablement covers a strategic and holistic view:
http://blogs.forrester.com/tech_sales_enablement
The IDC's sales advisory practice is also blogging on sales enablement:
http://blog.salesadvisorypractice.com/2011/02/better-sales-enablement-will-yi...
The Sirius Decision blog covers a broad range between sales and marketing alignment, contains also pure sales enablement blog posts:
http://blog.siriusdecisions.com/Blog/?Tag=Sales+Enablement
Sales ... more

Sales Enablement

July 15, 2011

Paul Krajewski is now following Brian McKenzie

July 12, 2011

Paul Krajewski and 8 other people answered this question

What is the state of the sales enablement movement?

Sorry, link broke. Here is the new one: http://salesenablement.wordpress.com/2011/07/03/work-in-progress-list-of-sale...

Content Marketing

Sales Enablement

June 28, 2011

Paul Krajewski recommends this answer by Robert Koehler

When you think of sales enablement, do you think of it as a more tactical or strategic endeavor?

This discussion, particularly Brian's comments about where he has found sales enablement getting results and not getting results, reinforces my belief and personal experience that it's critical to have sales enablement working very closely with and/or reporting to sales executives.
Where I have reported directly to ... more

Sales Enablement

Sales Management

March 3, 2011

Paul Krajewski recommends this answer by Michael Fox

Sales Preparation/Enablement Solutions: How much do they help your business & which do you use?

Roger, as you have indicated, there are a number of systemised approaches to providing sales enablement. Paul Krajewski has done some great research on a long list of solution providers.
I have spent time looking at many of these solutions. Some are very well engineered, such ... more

Sales Enablement Tools

Nov. 24, 2010

Paul Krajewski and 18 other people answered this question

Sales Enablement Best Practices: What are your 3 tips for successful sales enablement?

1. Align the way you name and structure your portfolio of products, services and solutions across all your regions/countries as well as audiences. This doesn't sound sexy but it is crucial. The bigger your enterprise is and the more mergers & acquisitions it has been ... more

General Management

Nov. 22, 2010

Paul Krajewski and 9 other people answered this question

Why does sales not use 90% of what marketing teams make available?

In the second paragraph of the following blog post Christine Crandell says "90 percent of marketing collateral is unused":
http://salesenablement.wordpress.com/2010/01/18/christine-crandell-on-sales-a...
Obviously the reality has to be somewhere in between "only 90 percent used" vs. "90 percent not used".
I think it is crucial that marketing teams not only ... more

Sales and Marketing Alignment

Nov. 5, 2010

Paul Krajewski and 4 other people answered this question

Sales Enablement - It's not all the same. What does it mean to you?

Hi Michael, every analyst firm and every business has their own definition. Here on focus.com you can find many of them. Some use a very broad and all encompassing definition, some a very narrow, and some do not use the term Sales Enablement at all. ... more

Sales Enablement

Sales Training/development

Oct. 26, 2010

Paul Krajewski and 9 other people answered this question

Sales enablement: Is sales training a component of sales enablement?

When we look at the forms in which training is carried out like eLearning, podcasts, videos, eBooks, self-assessments, post-event surveys, and even the face to face workshop or seminar, our first contact with pretty much all of them will be a link. Sometimes the registration ... more

Sales Enablement

Oct. 14, 2010

Paul Krajewski and 6 other people answered this question

How do you define Sales Enablement?

A lot of people say "You are either in sales or you are in sales support!". That basically shows that everyone should either contribute to Sales Enablement or benefit from it. Having so many stakeholders Sales Enablement is owned by everyone and no one and ... more

Sales Enablement

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