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Aug. 17, 2011
Nov. 8, 2010
Paul Simon
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J-P De Clerck
Is the funnel still a relevant metaphor for the b2b sales and marketing process?
Allow me to start with some key trends that describe the modern marketing evolutions. There is an abundance of communication channels, people have increasing opportunities to gather information in the buying cycle, we live in a cross-and multi-channel reality which makes it more difficult to ... more
