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Paull Murray

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Client Development, WCS Web Web Conferencing Solutions

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Aug. 25, 2011

Paull Murray answered this question

How are companies using QR codes for customer service?

Health nexxus Food Tracker. Simply scan on the Quick Response (QR) Code at participating restaurants and nutrition data for that item is displayed more

Customer Service

June 5, 2011

Paull Murray recommends this answer by T. Scott Gross

How do you develop truly authentic sales people? (in this case, inside sales people)

There are only two things I know to do: hire them and lead them. The folks you refer to we call Service Naturals and they are going to deliver authentic service no matter what the circumstance. We figure only about15% of the population are Service ... more

Lead Management

Motivate Salespeople

Oct. 23, 2010

Paull Murray and 9 other people answered this question

What is the biggest mistake that sales reps make in their presentations?

First, try to remove the word "sale" form your company lexicon. Think instead of buyer and purchases. Simple, but changes the way you and your client think of the transaction.
Next, know what stage of the buying cycle your customer is in, awareness, trust, need/want or ... more

Sales Representatives

Oct. 14, 2010

Paull Murray and 4 other people answered this question

How effective is a "live chat" option for clients to access customer service?

Tom you may want to add http://www.websitecommunicator.com/ to your list of sites to try. I like its ability to transfer visitors to different departments i.e. accounting or service as well as acting as a sales function. more

Customer Service

Customer Service Apps

Customer Service Methods

Customer Service Trends

Oct. 13, 2010

Paull Murray and 20 other people answered this question

What are some of your strategies for retaining customer loyalty?

All of the above is excellent information.
I would add, first, it surprises me how many companies don't know who their customers are, an obvious first step.
Next, the buying cycle consists of awareness, need/want, trust, purchase and referral. Be able to identify where in the ... more

Customer Service

Customer Loyalty

July 16, 2010

Paull Murray and 4 other people answered this question

What is the one Marketing Strategy that I should be doing?

A simple marketing strategy is identify which stage of the buying cycle a client is in awareness, trust, purchase or the ultimate question. Taylor your message to move the client to the next stage, confirming the move with a required action.
All marketing strategies should drive ... more

Marketing Strategy

Online Marketing Strategy

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