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Paulo Castro

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CEO / President, FullMind Design

84 points

Paulo Castro | President & CEO of FullMind Design | Entrepreneur | Information Technology | Instructional Design | Technical Training | Business Training | eLearning Development | Web Marketing | SEO | Social Media | Affiliate Marketing | Blogging and Vloging | eCommerce | Dietary Supplements & Nutraceutics

WEB: Corporate Web Site

Nov. 20, 2011

Paulo Castro is now following Laurie Brown and 11 other people

Nov. 18, 2011

Paulo Castro and 10 other people answered this question

How does a flash site SEO differently than a site that uses simple linked navigation?

btw, I forgot to provide you with a very reliable source of information about SEOing Flash sites...
http://googleblog.blogspot.com/2008/06/google-learns-to-crawl-flash.html more

Online Marketing

Search Engine Optimization

Oct. 2, 2011

Paulo Castro and 12 other people answered this question

Facebook can track what you do online, even when you're logged out. What is your reaction to this?

My reaction is one of acceptance. The moment I decided to use Facebook as a communications tool I also accepted its terms of use. Facebook keeps a record of what I do online or offline (share comments, photos, videos, interests, some personal information, etc) and ... more

Information Technology

July 7, 2011

Paulo Castro and 2 other people answered this question

What are the best ways to train employees on new software implementations?

I believe there is not a 'best way' to train employees to use new software. The 'best way' will depend on the business infrastructure, the size of the enterprise, the geographical boundaries, budget, timeframe, business needs/objectives, and the nature of the software.
There are numerous methods ... more

Human Resources

Information Technology

July 6, 2011

Paulo Castro and 4 other people answered this question

E-mail Marketers: 'Don't be afraid to send too much e-mail' ...Agree or disagree?

Sarah, I agree with you. First and most importantly for me is that if I did not ask for it, I do not want it. For example, I like to read and learn about adventure travel and outdoor activities all over the world, but I ... more

Email Marketing

Email Marketing Strategy

July 6, 2011

Paulo Castro and 4 other people answered this question

Do you foresee businesses using Google+? If so, how? Will it benefit certain types of businesses?

I definitely foresee some businesses jumping into the Google+ Train. There will always be those businesses who risk failure for the pleasure of having the new toy. However, a smart business technology strategist will most certainly wait a couple of years to see more clearly ... more

Information Technology

June 30, 2011

Paulo Castro recommends this answer by Lori Gama

Linkedin best practices: What are your tips for what you should include in your Linkedin profile?

Fill out your profile 100%. Include a well-written summary so people know what you specialize in; a title that includes keywords so you'll show up in searches (also include keywords in your summary); links to your website, Twitter profile and blog; and at least 20 ... more

General Management

June 30, 2011

Paulo Castro and 2 other people answered this question

Should you include links to your social media profiles in your resume?

Yes, absolutely. Everyone who is serious about their search for employment opportunities should consider an online presence in addition to the more traditional methods. A good way of doing it is including links on your 'paper resume' or its online version when you post it ... more

Human Resources

Career Development

June 26, 2011

Paulo Castro recommends this answer by Brenden @brendenmwright

Situation: A manager yells at an employee in front of others. Is this workplace bullying?

Guess I have a different perspective. I've been yelled and screamed at by some of the best leaders I've ever known - US Marines. In a world of "political correctness" and "emotional intelligence", sometimes we censor ourselves when what was really needed - and infinitely ... more

Employee Relations

Talent Management

June 26, 2011

Paulo Castro and 19 other people answered this question

What are some of the biggest myths or misconceptions about diversity in today’s workplace?

Laura, like it or not, diversity is understood by most businesses as referring to race, religion, sexual orientation, etc. Not long ago, I was hired by a Fortune-500 company to develop web-based training entitled 'Training for Diversity' - was I surprised to see that the ... more

Human Resources

Employee Engagement

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