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Peter Elgar

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Marketing, Concentrix Ltd

107 points

I work for Concentrix TSG, a UK-based independent CRM and ERP specialist. I'm an experienced, CIM qualified marketing manager and accomplished technical writer. I have a solid track record of delivering a wide variety of strategic and tactical marketing ...

I work for Concentrix TSG, a UK-based independent CRM and ERP specialist. I'm an experienced, CIM qualified marketing manager and accomplished technical writer. I have a solid track record of delivering a wide variety of strategic and tactical marketing activities in competitive markets. I'm also an innovative problem solver with outstanding copywriting, lead generation and internet marketing skills.

Specialties: CRM◊ Marketing Communications ◊ Lead Generation ◊ Web Content ◊ Internet Marketing ◊ Planning & Campaigns ◊ Search Engine Optimisation ◊ Copyediting ◊ Technical Writing ◊ PPC ◊ E-Marketing ◊ Creative Solutions

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WEB: Concentrix Blog

April 30, 2012

Peter Elgar recommends this answer by Robert Keahey

Does anyone still care about Klout?

As many of you know, I have written lots on this topic - here on Focus.com and on my blog. Klout always has been and continues to be a useless indicator of "influence." Answering this question prompted me to actually go back and log in ... more

April 23, 2012

Peter Elgar recommends this answer by Chris Miller

What are some key "red flags" to look for when interviewing candidates for regional sales?

Unless you're a sales person yourself, sales people can be difficult to hire. This is true for any profession. If you have never programmed a line of code in your life how can you possibly hire the best C# programmer? Even a good C# programmer ... more

Human Resources

March 14, 2012

Peter Elgar and 6 other people answered this question at this roundtable

Top Tactics in Technology Marketing [3/8 @ 1 pm]

What is the biggest difference in your marketing approach today compared to five years ago?

For me, there are two big differences in approach. The first is the continued shift to online marketing activities, the second an increased use of marketing-related software.
Five years ago, in terms of marketing communications activities, online marketing held a fairly equal share of the ... more

Feb. 13, 2012

Peter Elgar recommends this answer by Kevin Maginnis

What's the best thing to do with a top-producing salesperson who refuses to follow process?

Your sub text says “If, despite high production, your top-producer poisons the rest of the team with his bad attitude and even worse approach to sales, what's the best move?” adds context to the question “What's the best thing to do with a top-producing salesperson ... more

Sales Management

Talent Management

Dec. 6, 2011

Peter Elgar and 4 other people answered this question

When is the best time to reach prospects?

Mid-morning is a good rule of thumb, but the best time to reach prospects varies depending on who you are targeting and how you are targeting them.
Different industries, sectors and professions work in different ways and respond to different approaches. One way to find ... more

Oct. 12, 2011

Peter Elgar recommends this answer by Raj Khimesra

What are your favorite motivational quotes?

I always quote following message of Mahatma Gandhi and repeat in the meetings:
A customer is the most important person on our premises.
He is not dependent on us.
We are dependent on him.
He is not an interruption to our work.
He is the purpose of it.
He is not ... more

Human Resources

Motivational Quotes

June 10, 2011

Peter Elgar recommends this answer by Paul Ogle

Does proper spelling influence Google search engine rankings?

I don't think that Google has ever come out and said directly that proper spelling and grammar factor into rankings but they have hinted at it. The most recent example is from a post on Google's Webmaster blog where they say "Was the article edited ... more

June 7, 2011

Peter Elgar and 4 other people answered this question

How much should your marketing department be using CRM?

As a Marketing person myself, the CRM system is the first application I open in the morning and the last one I close at the end of my working day.
If you’ve chosen the right CRM solution and deployed it properly, your CRM system will ... more

May 12, 2011

Peter Elgar and 2 other people answered this question

Does ERP in the cloud have the same potential for growth as CRM did?

The potential size of the ERP cloud market is large, but I don’t see any cloud-based ERP solution growing as quickly, or as assertively as the way SalesForce did in cloud-based CRM.
SalesForce were early adopters in the CRM cloud space and fairly early on in ... more

Information Technology

Cloud Computing

April 8, 2011

Peter Elgar recommends this answer by Mari Anne Vanella

What is the value of a lead that does not attend a webinar?

Hi Vanessa,
Non-attendees present high value which I will discuss one aspect of below. However, much depends on the topic/number of attendees/audience of the webinar to determine next steps. My comment best applies to prospects in a larger, enterprise deal.
A rule of thumb is if you ... more

April 8, 2011

Peter Elgar is now following Ryan Pollock and 1 other person

April 5, 2011

Peter Elgar recommends this answer by M Scott Schaffernoth

What are the top 3 questions to ask before purchasing a CRM solution?

There are numerous considerations that should roll up into a business decision on a CRM system, so just three is a bit tight...
Look at your current infrastructure and consider how that will evolve over the projected life of the system (figure at least 5 years).
How ... more

Customer Service

April 1, 2011

Peter Elgar and 3 other people answered this question

Are there any industries that would not benefit from CRM?

Any business in any industry in some way deals with contacts, clients, prospects or customers. It’s the way industry works.
So whether it’s ‘customer’ relationship management, ‘citizen’ relationship management (governments) ‘diner’ relationship management (restaurants), ‘student’ relationship management, ‘member’ relationship management, ‘donor’ relationship management, ‘cat’ relationship ... more

March 24, 2011

Peter Elgar and 8 other people answered this question

What are some of the leading CRM systems in the market currently?

Hi John,
There are literally hundreds of CRM software solutions out there and many of those would describe themselves as ‘leading’.
Here's a list of the CRM solutions we tend to come across most, either because our clients are asking for information about them, discussing them ... more

Contact Management

March 18, 2011

Peter Elgar recommends this answer by Michael A Brown

If sales has low adoption rates on their CRM usage, how can marketing automation change that?

It cannot, because what you describe is not a technology problem.
CRM is not something a company buys, it is something a company does ... or not. Real CRM is a human thing, not a software thing.
Likewise marketing automation, which one CEO calls a "spam ... more

Marketing Automation

Feb. 4, 2011

Peter Elgar is now following

Feb. 3, 2011

Peter Elgar recommends this answer by Jaxi West

What do you do when someone writes negative comments about your company on social media?

1. You thank them for the time they took to share their frustrations, let them know you are not in business to disappoint and let them know you appreciate their comments because now you can go about trying to fix what irked them and ask ... more

Customer Service

Reactive Social Media

Feb. 3, 2011

Peter Elgar recommends this answer by Raymon Howington

Has anyone dropped salesforce.com and migrated to another CRM platform? If so, to who and why?

Back in the day, say 10 years ago, organizations acquired CRM as a capital expenditure versus a monthly accrued expense. What does this mean? Before writing a big check for upfront software license fees, hardware and implementation services, business leaders did their homework. A clear ... more

Jan. 31, 2011

Peter Elgar recommends this answer by Marc Halpert

Do you add everyone that wants to connect on LinkedIn?

I gather a trusted community of LinkedIn connections around me---a close group of friends and colleagues. I must have already met and gotten to know them or already do business with them. That is my policy.
If I am approached to connect to someone I am ... more

Social Netowrking

Jan. 28, 2011

Sarah Gogin selected a best answer for

What are good CRM systems for a one person company?

What are relatively inexpensive, easy to use, but beneficial CRM solutions for a one person company?

Dec. 1, 2010

Peter Elgar and 14 other people answered this question

Best Practices for an On-Demand CRM Implementation?

Although there are some differences between implementing an on-demand and on-premise systems, the most important considerations are similar, just with a slightly different slant. I agree with the advice given by other posters, so I’ll add some more to the mix:
1) Get user buy-in ... more

General Management

Nov. 24, 2010

Peter Elgar recommends this answer by Dux Raymond Sy

When looking at Microsoft Sharepoint, what other product should I compare it to?

Hi, David -
SharePoint is more of a collaboration platform than a product. Depending on what your business needs are, it can be compared to any and every product out there.
To give you an analogy, Windows when it first came out was pretty much used for ... more

Microsoft SharePoint

Nov. 19, 2010

Peter Elgar and 7 other people answered this question

How long does it take to implement a 20-user CRM system?

Hi Jake,
A successful 20-user CRM project can be a fairly large commitment. Also some CRM software solutions have built in integration with Outlook, while others take longer to integrate or have less robust integration. What CRM system are you purchasing?
There are quite a ... more

Customer Service

Information Technology

Oct. 22, 2010

Peter Elgar and 6 other people commented on a brief

Who Owns CRM: Marketing or Sales?

Sales and Marketing departments sharing ownership of CRM is far better than one leading the project in isolation, or leaving it to the other. But as you stated at the start of your article, CRM is a valuable tool that can be used across multiple ... more

Business Systems

Oct. 11, 2010

Peter Elgar and 5 other people answered this question

Good CRM/Contact Management software?

The functions you’ve listed are pretty standard in most good contact management solutions and certainly in the leading CRM applications (although you may need an add-in for phone integration with some solutions).
If both now and in the short/mid-term, the features you’ve listed are all ... more

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