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Petra Neiger

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Senior Manager, Global Social Media, Cisco

180 points

Petra manages the consulting arm of the Global Social Media organization, which provides strategic and tactical guidance on social media marketing to various solution and product teams within the company. Now a second timer at Cisco, she was responsible for ...

Petra manages the consulting arm of the Global Social Media organization, which provides strategic and tactical guidance on social media marketing to various solution and product teams within the company. Now a second timer at Cisco, she was responsible for the award-winning marketing strategy for Cisco myPlanNet, a simulation “edugame”, and was a key contributor to several other high-profile virtual launches and programs, such as the Cisco ASR 1000 and 9000 series router and CRS-3 campaigns. Her experience in innovative marketing ranges from advergames and web 2.0 applications to online contests. Prior to re-joining Cisco in 2007, she was a Senior Manager, Marketing Manager in the Corporate Strategy organization at Seagate. She has an MBA and is Six Sigma certified.

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Oct. 31, 2011

Petra Neiger and 3 other people answered this question

Should you make your company social media pages an extension of your website?

It depends on what you mean by "an extension of your web site". If you plan to replicate your web content, provide no room for conversations and if you don't monitor and engage on your channels, then I don't think you should. If you can ... more

Company Website

Marketing Tactics

Aug. 29, 2011

Petra Neiger and 27 other people answered this question

Is arguing on the internet a bad idea?

Before debating...
1. First decide which comments could be good to address and which ones are better to be left alone.
2. Decide how and where that comment can be best addressed.
Then...
3. Agree with all above saying that educational debates are fine as ... more

July 26, 2011

Petra Neiger and 5 other people answered this question

POLL: Good/bad tactic? (y/n) Is giving away an iPad a good way to attract FB fans?

Yeah, you will probably get people that are not your target audience. I agree with @delphrb that your giveaway should be relevant and interesting to your target audience and campaign. more

April 12, 2011

Petra Neiger is now following Kristin Peoples

April 8, 2011

Petra Neiger and 9 other people answered this question

How do you make your office run more efficiently, especially if you work from home?

I love working from home. I prefer to work from home especially when I need to do "thinking" work or have a fast-approaching deadline. When I start my day, I think about what my goals are for the day and what I'm going to do. ... more

Office Management

Feb. 25, 2011

Petra Neiger and 5 other people answered this question

Is social the decade’s most important marketing strategy, or the latest black hole for marketing $s?

Social media should not be managed in a vacuum, it should be integrated into your overall business and be driven by your overall business objectives. It can help augment your other efforts and stay connected with your customers in different ways. The level of funding ... more

Social Advertising

Social Media & Public Relations

Feb. 2, 2011

Petra Neiger and 8 other people answered this question

What are the many types of social media services, jobs, or roles?

Thanks for the great list! I'd like to add
Social Media Enablement - it's a role focused on internal employee enablement, education, best practices sharing, etc to help employees become more comfortable and successful. more

Social Media Expert

Social Media Servies

Jan. 27, 2011

Petra Neiger and 23 other people answered this question

What electronic devices (phone, laptop, etc...) do you travel with?

Laptop, phone, iPod. I like to travel light rather than carry a lot of things with me so if I have my laptop with me, I don't carry my iPad, and vice versa. more

Information Technology

Electronic Device

Jan. 27, 2011

Petra Neiger and 3 other people answered this question

What are some of the mistakes that many companies make with respect to social media?

Well said Megan and Jackie! For now, I'd like to share with you my blog on the top 3 social media practices that make me itch:
http://petra1400.blogspot.com/2010/12/3-social-media-practices-that-make-me.html more

Jan. 26, 2011

Petra Neiger and 16 other people answered this question

Social media overload: How do you deal with managing Twitter and Facebook without losing your mind

Everyone before me has made some great points ranging from using tools to time and task management, so I would like to offer up a slightly different angle.
1. If you are in an industry such as B2B high tech, biotech, etc that requires highly ... more

Human Resources

Jan. 5, 2011

Petra Neiger and 2 other people answered this question

What are your rules for social media engagement at your business?

Our approach is a combination of
1. guidelines and policies
2. education and enablement, and
3. shared learning
What do I mean by this? First and foremost, at Cisco we encourage our employees to participate in social media and realize that we need to arm ... more

Small Business Social Media

Nov. 30, 2010

Petra Neiger and 3 other people answered this question

2011, who has had great success creating viral marketing programs utilizing social media platforms?

Hi Marge, I work at Cisco and we've been using social media for our campaigns for a few years now and yes, video helps - not only in terms of # of views but also in terms of time spent on your site or blog, ... more

Oct. 26, 2010

Petra Neiger and 2 other people answered this question

Stumbleupon: How does Stumbleupon work?

Actually we use SU to drive to our blogs and after 2+ years of religiously stumbling and building our "followers" list, we have seen success with it. For example, it is now our #2 traffic driver to our Service Provider blogs. We have tried other ... more

Social Media Bookmarking

Sept. 28, 2010

Petra Neiger and 1 other person answered this question

Do you find US audiences more mature or open to social media efforts as oppossed to Asian or Europe?

Here are some interesting facts I just found on Facebook users around the world: http://www.facebook.com/press/info.php?statistics
-More than 70 translations available on the site
-About 70% of Facebook users are outside the United States
-Over 300,000 users helped translate the site through the translations application
[This ... more

International Social Media

Sept. 28, 2010

Petra Neiger and 2 other people answered this question

Is there an opportunity for generating sales leads using social media?

Also, you need to make sure that you're set up internally to be able to capitalize on this opportunity. If different people hold different pieces of the puzzle in your company, you need to make sure that these people work closely together to help move ... more

Lead Generation

Realsocialmedia

Sept. 28, 2010

Petra Neiger answered this question

Twitter for b2b best practices: Would you recommend one Twitter account or many for a business?

It depends on how big your company is and how diverse your product/service portfolio is. Before starting a new account, look for opportunities to partner with (an) internal group(s) you overlap with. Not only will this help you avoid having too many accounts and confuse ... more

Real Social Media

Sept. 28, 2010

Petra Neiger answered this question

Connectbeam: Are you using Connectbeam for social bookmarking?

Not at this time.

Sept. 28, 2010

Petra Neiger answered this question

Social Media “listening” - What are the tools and techniques for social media listening?

Sorry - posted the above answer in the wrong section. Here is the correct answer :-).
The breadth of tools available to you depends on your budget dedicated to listening and should be selected based on your listening objectives. If you have budget for listening, ... more

Real Social Media

Sept. 28, 2010

Petra Neiger answered this question

How do you manage negative comments in social media?

If you have a community page (Facebook, blog, etc), you can set the rules of engagement by letting your fans/community members/followers know how you'd like them to engage with you on your page. This will also give you grounds to enforce your policy.
If you ... more

Real Social Media

Sept. 28, 2010

Petra Neiger answered this question

What is Cisco's full time human resources commitment to B2B social media?

It's hard to answer this question because Cisco is so big and has so many groups. We have a model which Jeremiah Owyang has defined as the dandelion, which means multiple hubs and multiple teams. I'm part of the Corporate Social Media Marketing organization which ... more

Human Resources

Sept. 28, 2010

Petra Neiger and 1 other person answered this question

Would you say Social Bookmarking is the Social Media equivalent of SEO?

SEO is a methodology that includes numerous attributes. Social Bookmarking can be considered one tactic that - when used effectively - can positively benefit a comprehensive SEO plan of action. more

Real Social Media

Sept. 28, 2010

Petra Neiger answered this question

Social Bookmarking Definition: Can you please give your definition of "Social Bookmarking"?

Social bookmarking is a tactic you can use to share content you find interesting with others and discover content bookmarked by others. more

Real Social Media

Social Bookmarking

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