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Prashant Kaw
April 24, 2012
Aug. 5, 2011
Prashant Kaw
and
3 other people
answered this question at this roundtable
How to Set Up an Effective Marketing Organization
[7/11 @ 1 pm]
What does a marketing operations department do?
I'll try to keep this simple. As a Marketing Ops person my goal is to make both marketing and sales more efficient. We "augment" business operations. This can be in terms of simplifying processes (reducing time, clicks, steps) or maximizing ROI (e.g. more leads for ... more
