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Raelin Musuraca

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Customer Experience Strategist, Musuraca LLC

108 points

Champion of creating exceptional customer experiences. Writer. User Experience Designer. Information Architect. User Researcher. Marketer. Strategist.

I help companies design the best online or offline experiences for their customers or other constituents.

May 18, 2011

Raelin Musuraca is now following Paul Bershatsky and 16 other people

April 12, 2011

Raelin Musuraca and 6 other people answered this question

Do you struggle with conveying to businesses the value of customer interviews and buyer personas?

Ellen,
Your response is interesting and contains many valid points. I particularly like the sentence "lots and lots of people out there who simply hate the implied confrontation of criticism and they'll do anything to avoid it." I do think this does play a role ... more

Customer Service

March 29, 2011

Raelin Musuraca and 1 other person commented on a brief

Now On Demand - Focus Marketing Roundtable: B2B Demand Generation

I just completed this transcript and really enjoyed it. Especially Mac McIntosh's first date analogy when asked about lead nurturing. Another thing struck me was Jeff Ogden's comment "Fish where the fish are."
Far too many companies continue to fish in the same pond using ... more

Demand Generation

March 29, 2011

Raelin Musuraca recommends this answer by Stephanie Tilton

What are some techniques for re-purposing content effectively?

Yet another way to re-purpose content is to build a relevant story for each buyer around the core content you've created. For example, perhaps you've developed a white paper that opens with industry trends, explores the costs of not addressing the issue at hand, and ... more

Content Creation

Content Marketing

March 23, 2011

Raelin Musuraca recommends this answer by Judy Shapiro

If you had to recommend books to read on social media what would you recommend?

My top two:
1) "Influencers - The power to change anything". While this gem was written before the social media craze (in 2008) it provides a framework for understanding how to effect change. Social media then becomes the amplifyer through which you can activate change.
2) "'Trust ... more

Deborah Schultz

March 23, 2011

Raelin Musuraca recommends this answer by Andrew Kordek

Pick one: Email or social media

@chris: Great analogy..however email was the original form of social media and it will need to adapt to the current state of social. Here are a couple of other quotes that you might relate too:
"There is no reason anyone would want a computer in their ... more

Email Marketing

March 23, 2011

Raelin Musuraca and 2 other people answered this question

Have you identified the leaders in your industry? If so,from which channels do you listen to them?

As a Customer Experience Strategist, I follow the CEXP leaders but I also continue to follow a mix of Social Media, User Experience Design and Digital Marketing because these specialties are crucial in overall customer experience. Twitter is my platform of choice, then I will ... more

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