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Ralf VonSosen

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VP of Marketing, InsideView

28 points

April 3, 2012

Ralf VonSosen and 1 other person answered this question

Has anyone tested LinkedIn display ads/in mails for B2B marketing demand generation?

We have had success with the ads on LinkedIn. That said, our solution, InsideView, is targeted at marketing and sales professionals. I think that has a lot to do with our success. In regards to InMails, I am not a big fan. more

Demand Generation

March 22, 2012

Ralf VonSosen and 3 other people answered this question at this roundtable

Building Engagement Through Better Digital Strategy [3/20 @ 1 pm]

Should a company try to engage with negative or critical social mentions? If so, how?

Agree strongly with what was already stated in the above responses. I would add one critical think to keep in mind:
1. Good - customer is upset, is heard, and sees activity/change
2. Bad - customer is upset and is not heard
3. Worse - ... more

Digital Strategy

Social Business

March 21, 2012

Ralf VonSosen answered this question at this roundtable

Building Engagement Through Better Digital Strategy [3/20 @ 1 pm]

What metrics do you use to determine successful engagement for B2B?

This is a hard one and one that we continue to work on. The obvious ones are inquiries, leads, oppty's, and closed deals. We have started to also track if conversations are leading to membership in our community or sign-ups on our website/landing-pages. We have ... more

Digital Strategy

March 19, 2012

Ralf VonSosen and 7 other people answered this question at this roundtable

Social Media Tips and Tactics for Events [3/14 @ 1 pm]

What type of content is found to be most effective when it is shared via social media?

News and info that is perishable. It should be material that is of immediate value, can be digested in small chunks, and can be sourced from many individuals. In my opinion, keep it simple and light. Reference back to source doc's if there is heavy ... more

March 19, 2012

Ralf VonSosen and 15 other people answered this question at this roundtable

Social Media Tips and Tactics for Events [3/14 @ 1 pm]

How have you seen social media used at trade shows?

We did a TweetJam at our event last week and it added a new dimension, interactivity, and fun to a discussion session. While the question was presented - we had a twitter handle for the session and folks in the room and remotely (we had ... more

Feb. 6, 2012

Ralf VonSosen and 14 other people answered this question at this roundtable

Top Technology Marketers to Watch in 2012 [1/31 @ 1 pm]

Do social media outlets such as Facebook and Twitter offer deep enough levels of engagement for B2B marketers?

My 2 cents, the question misses the point. It is not about any one single channel providing some new silver bullet. It is the development of a new portfolio of channels and profiles of the customer that created a new picture of the customer that ... more

Feb. 1, 2012

Ralf VonSosen and 1 other person answered this question

What would you like to see in an eBook about Social Media?

Ditto on the ROI. : )
Another interesting aspect is how does Social Media impact different roles in the organization. How are the daily interactions of people affected in how they interact with prospects & customers? As well as the interaction among the team members. ... more

Jan. 31, 2012

Ralf VonSosen and 5 other people answered this question

What are the best resources to learn about social selling?

An educational site on social selling: http://www.socialsellingu.com/

Jan. 31, 2012

Ralf VonSosen and 8 other people answered this question

Have you made a sale using social media? Tell us your success stories!

We have a had several deals originate from social channels. Specifically, I will share our experience on Twitter. We are involved in many groups, as well as monitoring Twitter. In several instances we have found prospects that were in conversations with competitors, or looking for ... more

Jan. 4, 2012

Ralf VonSosen is speaking at this roundtable

Top Technology Marketers to Watch in 2012

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