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Randy Laub

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Director of Marketing, MegaPath

8 points

WEB: http://www.megapath.com/

Nov. 16, 2011

Randy Laub and 7 other people answered this question at this roundtable

Successful Tactics in B2B Demand Generation [11/11 @ 11 am]

How can marketers start preparing for the inbound marketing trend?

Good comments from all. Since many have provided posts with reference to useful inbound marketing materials, let me offer the definitive expert on usability: read Jakob Nielsen, www.useit.com more

Demand Generation

Nov. 16, 2011

Randy Laub and 2 other people commented on this post

9 Reasons For Supporting The Case For Online Lead Generation

Nic, great post. I want to highlight online lead gen, if done properly, provides a highly transparent ROI story. Online marketers actually DO know which half of their advertising is working. Online channels provide the necessarily analytics for cost optimization as you state and the ... more

Lead Generation

Nov. 10, 2011

Randy Laub and 67 other people answered this question

What do you consider the difference between a manager and a leader?

John J,
Bravo! I couldn't say it better. You are so right in your comments. Thank you.

General Management

Human Resources

May 19, 2010

Randy Laub recommends this answer by Anthony Cone

What are your tips for the optimal sales presentation?

Good stuff. I would add onto the previous answer with the following.
1. Make it about the buyer. Yes, the buyer needs to know they are purchasing from a viable vendor but logo slides and accolades can be skimmed over or provided at the end ... more

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