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Rebecca Gill

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President, Web Savvy Marketing

691 points

Founder of Michigan internet marketing firm that specializes in website design, organic SEO, social media marketing, and WordPress consulting for small to mid-market companies.

Dec. 29, 2011

Rebecca Gill is now following Carlos Hidalgo and 7 other people

Dec. 29, 2011

Rebecca Gill and 3 other people answered this question

How can I get SEO project through freelancing?

Build a website that is targeted for SEO rich keywords and make it a show up on page one of Google. You'll have way more SEO clients and prospects than you can manage, because it clearly shows you know what you are doing.
I'd also ... more

Search Engine Marketing

Dec. 29, 2011

Rebecca Gill and 2 other people answered this question

What are 'anchor text links' in terms of SEO? How do they help your search marketing efforts?

Inbound links are like popularity votes for your website or page. You need links for both the website as a whole and your individual pages.
While you can't always control the anchor text (words that describe the link) of inbound links, you should do so ... more

Online Marketing

Nov. 18, 2011

Rebecca Gill and 3 other people answered this question

What are wireframes and why are they important for websites?

I use wireframes to map out the home page of our client websites for my graphic artist. It gives her placeholders for different types of content and it helps my articulate what my mouth cannot express verbally.
I use iplotz.com which is free in limited use. ... more

Information Technology

Nov. 18, 2011

Rebecca Gill and 2 other people answered this question

How do I start my own website?

Host: Blue Host
Use: WordPress (quickly installed by Blue Host)
Buy your template from: StudioPress.com
All three are reliable and highly scalable. All three also offer exceptional support. more

Nov. 18, 2011

Rebecca Gill and 7 other people answered this question

What is the general view on an appropriate cost per month to outsource SEO for a small business?

This really varies by a number of factors. I've charged anywhere from $500 per month to $4,500. Both were valid numbers, acceptable to the client, and produced the desired results.
Considerations for pricing include:
Geographic area - Local SEO is much cheaper than national.
Competition's Expertise - If ... more

Online Marketing

Search Engine Optimization

Aug. 12, 2011

Debbie Laskey MBA selected a best answer for

What must be in place before a company implements its social media strategy?

Social Media Management

Social Media Marketing

Aug. 12, 2011

Rebecca Gill and 3 other people answered this question

What are the top 5 questions that you ask every prospect/customer?

When ever I speak with a prospective web design or SEO client I ask:
1. What are your marketing goals?
2. What are your requirements?
3. Do you have a budget?
4. What is your project timeframe?
5. What is driving this project?
The answers (or in some cases lack of ... more

Sales Qualification

Aug. 12, 2011

Rebecca Gill and 27 other people answered this question

Is arguing on the internet a bad idea?

Educated debates are good, but negative smear attacks are not. There is a fine line between expressing an opinion and just being nasty. I am 100% in favor of debates if they provide value.
I have had cases where I have tried to respond to a ... more

Aug. 11, 2011

Rebecca Gill answered this question

Should SEO be a shared responsibility? Who controls your search marketing efforts in your company?

SEO is a company responsibility. While you need an SEO expert and lead, you have to have content to help drive that SEO. Typically the SEO expert cannot do that on his/her own, so it is certainly a group effort. more

Search Engine Marketing

Search Marketing

July 29, 2011

Rebecca Gill and 1 other person answered this question

What online SEO tools do you recommend to validate your site?

Lauren I use websitegrader.com to quickly check basic statistics of a website. It is far from complete, but it gives you a quick overall picture of a given website. more

Corporate Website

Online Marketing

Search Marketing

July 29, 2011

Rebecca Gill and 1 other person answered this question

How has blogging worked for you or your organization?

Blogging drives traffic, builds inbound links, and positions you (or your organization) as an authority on a given subject. And it works.
Two success stories on my website are directly tied to blogging efforts:
http://www.web-savvy-marketing.com/success-stories/seo-success-story-b2b-cons...
http://www.web-savvy-marketing.com/success-stories/seo-success-story-b2b-educ... more

Online Marketing

July 26, 2011

Rebecca Gill and 20 other people answered this question

What control/guidelines (if any) should a company provide over an individual's Linkedin profile?

Folks I think you're all looking at this via a big company approach. If you work at a small company and rely on internet marketing to feed your sales funnel, every profile and link and employee LinkedIn profile matters.
Not one employee last week at boot ... more

Corporate Branding

July 26, 2011

Rebecca Gill and 1 other person answered this question

What are some best practices for posting links on your blog or website?

Lauren I alter the number based on the length of the blog post or page, however I do try to limit links to no more than three. And I feel they need to be properly spaced so they are not right next to each other.
The ... more

General Management

July 22, 2011

Rebecca Gill and 3 other people answered this question at this roundtable

Expert Best Practices in Content Marketing [7/14 @ 1 pm]

How long should a blog post be?

Matt I agree. There is no magic answer. Some topics require much more content than others, so you have to balance length with value to your reader.
I would recommend:
1. At least four paragraphs
2. Subheaders and bullets if a long post
3. Always include an introduction paragraph ... more

General Management

B2B Marketing Week

July 22, 2011

Rebecca Gill and 1 other person answered this question

What is your favorite blog layout and design and why?

I build all websites on the Genesis framework from Studiopress. My website, http://www.web-savvy-marketing.com, is designed on this framework. I have a graphic artist who creates unique designs and then is it coded into WordPress via Genesis. This platform offers excellent structure, it is functionally robust, ... more

Web Design and Development

July 22, 2011

Rebecca Gill and 2 other people answered this question

What are best practices for hiring a wordpress/blog developer?

I'd encourage people to ask two questions if nothing else.
1. What specific deliverables will I get for my money?
2. Do your designs adhere to the core principles of WordPress?
In December I wrote a blog post about this subject and listed 15 questions. You can find ... more

Information Technology

July 7, 2011

Rebecca Gill and 5 other people answered this question

What book(s) on SEO/SEM would you recommend reading?

Katya,
Below is list of books on my bookshelf. I hope it helps.
Favorite Books
Content Rules by Ann Handley
Engage! by Brian Solis
Brains on Fire by Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones
In the Plex by Steven Levy
Marketing in the Age of Google by Vanessa Fox
Purple ... more

Online Marketing

June 29, 2011

Rebecca Gill and 29 other people answered this question

If you could change 1 thing about LinkedIn, what would it be and why?

Thanks Paul. I know how to remove contacts, I just think it is cumbersome and it is difficult to clean house. I have close to 2,000 contacts I think and it is really hard to review and remove contacts when you get to that amount. more

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