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Rebecca Herson

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Vice President, Marketing, Commtouch

10 points

Marketing executive for high-growth companies with over 15 years of experience in both strategic and tactical marketing planning and execution. Specializes in high impact B2B marketing within reasonable budgets. Has both start-up and public company experience, including IPOs. Headed marketing ...

Marketing executive for high-growth companies with over 15 years of experience in both strategic and tactical marketing planning and execution. Specializes in high impact B2B marketing within reasonable budgets. Has both start-up and public company experience, including IPOs. Headed marketing at three "Deloitte Fast 50" companies during their heavy growth periods. Successfully manages global teams of varied marketing professionals and outsourced agencies. Cultivates talent from within and enables team members to grow within their jobs and progress to new roles.

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Aug. 25, 2011

Rebecca Herson and 4 other people answered this question

Do you use StumbleUpon to drive traffic to your business website?

We user Stumble Upon and Su.pr URL shortener & find a significant uptick in traffic for most posts that we stumble. more

May 29, 2011

Rebecca Herson and 5 other people answered this question at this roundtable

Why Your SMB Should Consider Investing in CRM [5/26 @ 11 am]

For a small business, is the primary benefit of CRM visibility or automation?

For us the primary benefit of CRM is to be able to track which are our best leads, and which marketing campaigns are generating the best opportunities. For the small business just getting started with CRM, there's very little that can be automated; if anything, ... more

March 17, 2011

Rebecca Herson and 14 other people answered this question

What other CRM systems are available besides Salesforce.com for small companies?

I have used on-premise CRM (like ACT, Saleslogix, Goldmine), and in the cloud Salesforce look-alikes, and hands down the best CRM I've ever worked with is Salesforce. It's great for marketers since it's easy to customize and to build reports, without any IT involvement (try ... more

Customer Service

March 17, 2011

Rebecca Herson and 4 other people answered this question

How can I ensure I don't get blacklisted?

Use a respected email service provider that maintains relationships with ISPs, and requires its customers to send only to opted in recipients. more

Email Marketing

Jan. 20, 2011

Rebecca Herson recommends this answer by Jason Stewart

What are some alternatives to Jigsaw for getting business contacts and information?

Ruth Stevens (www.ruthstevens.com) did a case study comparing different vendors last March, including many of the ones mentioned here. You can check it out at http://ruthstevens.com/pdf/WP_OnlineSources_of_B-to-B_Data_3-10.pdf more

Contact Information

Jan. 4, 2011

Rebecca Herson and 2 other people answered this question

Trade Show Success: How do you evaluate whether a live tradeshow booth has been successful?

If it's the right show, you should be able to track revenue to it. In some cases the lead is generated at the show, but in most cases it's just one more (important) touch point with a potential or existing customer. For large-price-point, strategic purchases, ... more

Lead Generation

Trade Show Marketing

Jan. 4, 2011

Rebecca Herson answered this question

What are some quick and fairly painless ways to update a tired trade show exhibit?

Graphics are usually the quickest, least expensive way to make a dramatic change. On the very low-budget end, we've done things like simply add on new graphics to get a new message on. For example, if the backwall had a main background graphic, we would ... more

Events and Trade Shows

Trade Show Exhibit

Dec. 28, 2010

Rebecca Herson asked a question

What types of objectives (for MBOs) have worked for you in marketing team management?

General Management

Marketing Strategies

Following 3 Topics

Following 0 People

Followed by 2 People

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Lead Generation

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