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Rebekah Donaldson

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CEO, Business Communications Group LLC

81 points

I help small U.S. business to business companies generate better sales leads and close deals faster.

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SPECIALIZING IN

* Upgrading B2B websites to be lead machines

* Systematizing marketing communications

* B2B lead generation campaigns

* Permission-based marketing

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SAMPLE SERVICES

* B2B Marketing Planning ...

I help small U.S. business to business companies generate better sales leads and close deals faster.

---

SPECIALIZING IN

* Upgrading B2B websites to be lead machines

* Systematizing marketing communications

* B2B lead generation campaigns

* Permission-based marketing

---

SAMPLE SERVICES

* B2B Marketing Planning Services

* B2B Demand Generation Services

* B2B Website Design Services

* B2B Inbound Marketing Services

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DOWNLOADS

* Case Study: B2B Lead Generation Campaign "Very Valuable in Helping Get Clients"
http://bit.ly/b2b-leads-now

* Ebook: Six Marketing Gotchas CEOs Can Avoid
http://bit.ly/dohOg5

* Article: B2B Lead Generation Blueprint
http://bit.ly/b2b-blueprint

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WEB: B2B Marketing Blog

Dec. 20, 2011

Rebekah Donaldson is now following Andrew Wise and 11 other people

June 22, 2011

Rebekah Donaldson answered this question

What do you look for in an MSSP (Managed Security Service Provider)?

Im trying to think of what the argument would be these days for doing it all custom/ in house.
With the massive breaches of late it seems clear that any org is vulnerable if specifically targeted... even ones where infosec budget seems to be limitless ... more

Information Technology

June 5, 2011

Rebekah Donaldson commented on this post

Do Not Track Me Online Act of 2011: Should marketers be concerned if this passes?

I am not clear on whether not ip tracking also means not placing cookies. Seems common sense that it would but do you know? The latter would have a significant impact on the value prop of leading internet marketing SaaS platforms. more

Do No Track Me Online Act

Feb. 28, 2011

Rebekah Donaldson and 2 other people answered this question

Why are web design and animation skills so highly regarded within the graphic design industry?

Hmm -- honestly I do not think they are. Web design has gotten commoditized - as Seth Godin points out there are tens of thousands of fantastic website templates available off the shelf... surely one of them will work?! And I'd respectully add that animation ... more

Feb. 28, 2011

Rebekah Donaldson and 2 other people answered this question

When buying leads is it really about the quality?

John could it be that different stakeholders have different priorities? Or, could it be that Sales passionately wants the highest quality leads it can possibly get... and to 'sell' its vendor choice internally it needs to position the solution as 'best value.' This is the ... more

Feb. 28, 2011

Rebekah Donaldson recommends this answer by Steve Early

What do you think is the biggest factor when determining how many registrants sign up for a webinar?

Hi Rachel:
Of course, there has to be promotion but I think the quality of the invitation has to hit home with the audience you are targeting. It has to be timely, relevant and leave questions unanswered that you believe they want the answers to.
For ... more

Event Marketing

Feb. 28, 2011

Rebekah Donaldson and 2 other people answered this question

How can I generate more marketing leads?

Michael and Sara make good points.
Question... what kind and size and stage company are we talking about Nicholas?
If you're thinking about lead gen my guess is this isn't a B2C ecommerce play. For b2b companies esp SMB professional services firms, generally speaking you can ... more

Generating Leads

Feb. 28, 2011

Rebekah Donaldson and 4 other people answered this question

What are the top tips for creating a lead management strategy?

Hmm - could you say a bit more about what you mean by lead management strategy? Eg starting from scoring or after... and addressing marketing pre-quals or not? I'm hoping that if you clarify, then my answer might be more useful. more

General Management

Feb. 28, 2011

Rebekah Donaldson asked a question

I want to contribute another brief to Focus and I can't find my way to the page to do it. Help?

Focus Community

Focus Experts Briefing

Feb. 28, 2011

Rebekah Donaldson and 2 other people answered this question

What percentage of a marketer's budget is devoted to search engine marketing?

GREAT answers above (I "liked" both of them). I can only add the following...
Say a B2B professional services company is getting no or very few leads from its website. One could look at the stats, if they're available, to see if the bounce rate ... more

Demand Generation

Marketing Budgets

Feb. 28, 2011

Rebekah Donaldson and 2 other people answered this question

On Hubspot's Blog Grader, is a high score good or a low score good?

Whoah thanks for the Best Answer designation! I am e-blushing. And feeling so much pressure to give smart answers in future...! :-) more

Feb. 14, 2011

Rebekah Donaldson and 7 other people answered this question

I own a Small Business. I want to increase my prospects list.Can I have my ideas be fulfilled?

I'd respectfully argue that thinking about list buying and working lists is not the right approach. What works in B2B marketing has changed dramatically in the last decade. Inbound marketing has replaced conventional push marketing for a number of reasons...
There's great information here on ... more

Following 10 Topics

Content Marketing

Inbound Marketing

Lead Management

Marketing Automation

Marketing Campaigns

Online Marketing

Following 12 People

Followed by 17 People

Knowledgeable in 23 Topics

#458 of 2984

#16 of 32

#54 of 172

Content Marketing

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Event Marketing

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Search Engine Marketing

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Demand Generation

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Lead Generation

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Lead Management

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General Management

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