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Remy Bergsma

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Community Manager, MailPlus

509 points

Professionally trained multimedia producer at SAE Technology College in Sydney, Australia. Intensive hands on course including project management, storyboarding, interactive design, Photoshop, 3D and video software.

Currently working in the online marketing industry focussing on email marketing, campaign management and ...

Professionally trained multimedia producer at SAE Technology College in Sydney, Australia. Intensive hands on course including project management, storyboarding, interactive design, Photoshop, 3D and video software.

Currently working in the online marketing industry focussing on email marketing, campaign management and customer services. Customer advisory, support and training are part of everyday occupation.

Also writing on various email related topics for several email related blogs, including the following:

- own personal email blog, English: http://emailblog.eu
- own personal email blog, Dutch: http://e-mailblog.nl
- The Email Zoo: http://theemailzoo.wordpress.com
- The Email Guide: http://www.theemailguide.com
- Social Email Marketing: http://socialemailmarketing.eu

Furthermore experienced (4+ years) in photography projects, including weddings, modelling/portrait assignments and events. Part of these include business events, conventions and party's.
Specialties

email / online marketing, email design, interactive design, photography, project management and graphic design. Social media, online interaction and communities. Writing/blogging, online (industry) research, analysis.

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WEB: Emailblog.eu

May 11, 2012

Remy Bergsma and 1 other person answered this question

What is your favorite subject line test?

Length cut-off in different clients. Nice preview-tool for this: http://litmus.com/resources/subject-line-checker

Email Marketing

Email Marketing Tactics

April 10, 2012

Remy Bergsma and 12 other people answered this question

If a potential employer asked for access to your personal email and social media accounts would you comply?

In more news: Maryland Bans Employers from Requesting Social Media Passwords. http://gizmodo.com/5900609/maryland-bans-employers-from-requesting-social-med...

Human Resources

Hiring Practices

March 20, 2012

Remy Bergsma and 2 other people answered this question

Will emerging privacy laws end emailing marketing as we know it?

One advantage for us (I work at an EU ESP) is that we already have very strict rules on list management and email marketing: permission only. But as far as I know a few of the bigger American ESPs, they follow this policy too. Providers ... more

Email Marketing

Jan. 18, 2012

Remy Bergsma and 1 other person answered this question

How will the role of a community manager change in 2012?

I'm missing one important one: customer/member lifecycle management. It's a sub-item on #2 of the Mashable article, but nevertheless very important. Not just in community management, but for all companies.
Companies think too little about beginning to end when it comes to customer relationships: where ... more

Community Management

Community Manager

Social Communities

Jan. 10, 2012

Remy Bergsma and 1 other person answered this question at this roundtable

Social Etiquette: Everything I Need to Know About Social Media I Learned in Kindergarten [1/9 @ 11 am]

How much time a day should companies allocate to social media?

I answered this (partially) in the roundtable session yesterday, but two questions need to be asked before you can answer the how-much-time question:
1) Which networks do we need to be on?
Don't be on 20 or 50 networks. Focus! Be on 2 or 3, ... more

Jan. 5, 2012

Remy Bergsma and 5 other people answered this question

What are your predictions for Google+ in 2012?

Google+ will win, because it will give two things people have been missing:
1) an 'umbrella' to oversee all online activities. Facebook doesn't have it, Twitter surely doesn't, neither does MySpace. Microsoft is still nowhere with its So.cl network. Google's HUGE advantage here is that ... more

Content Marketing

Jan. 5, 2012

Remy Bergsma answered this question

Was Google fair to bury their Chrome download page in search results for 60 days?

Sure. Chrome is growing like crazy, they don't need the negative publicity surrounding the promotion of Chrome on their own 'neutral algorithm based' search engine. The trouble with Google is that they provide a basic internet need, but want to make money off of it.So ... more

Jan. 4, 2012

Remy Bergsma is speaking at this roundtable

Social Etiquette: Everything I Need to Know About Social Media I Learned in Kindergarten

Jan. 4, 2012

Remy Bergsma and 2 other people answered this question

Is email marketing useful for generating new leads?

I'd say from an efficiency point of view as well as content delivery, definitely yes. When you're looking at leads, they want information, they want to know whether your product or company will fit the bill and solve their problems and needs.
Delivering that information ... more

Email Marketing

Email Marketing Campaign

Jan. 2, 2012

Remy Bergsma and 1 other person answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

Does email design need to be changed for mobile consumption?

Yes, but not just for mobile. An iPad is also mobile, but quite a large screen: 10 inch. Even so, the interface is touch instead of a mouse. Email designs should therefor not only be adjusted for variable widths on several platforms, but like Stefan ... more

Jan. 2, 2012

Remy Bergsma and 1 other person answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

What are your tips for building a strong relationship with your email marketing efforts?

A strong relationshop can be built through a customer/subscriber 'journey' not thinking of one single email or a campaign but almost a lifetime of email marketing messages. Especially with customers a company should pay attention to their development: and aid to that development with email ... more

Dec. 15, 2011

Remy Bergsma and 2 other people answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

What are great email marketing hash tags folks are following?

Cool ones: #deliverability and #emaildesign
More lighthearted: #emailgeeks (low volume) and #emailhumor (recently intro'd)
Combo's of either #mobileemail or #socialemail can give interesting results too. more

Dec. 14, 2011

Remy Bergsma and 1 other person answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

How much focus will be on mobile email marketing efforts in 2012?

The focus will probably not be on mobile as such, for email marketing but more on fluid designs and design for touch as a whole. The trouble of mobile compared to desktop is a very variable resolution. From a width of 240px to HD resolutions, ... more

Dec. 13, 2011

Remy Bergsma and 2 other people answered this question

How do community managers explain what they do to people not working in the social sphere?

I tell people that I'm sort of a chief listening officer. Not the kind they have on submarines, but the kind that keeps an eye on things: conversations, activities and more. Inviting and promoting here, guiding and guarding there. As a community manager you are ... more

Customer Service

Community Management

Social Business

Dec. 7, 2011

Lauren Buchsbaum selected a best answer for

Why is Facebook building a phone?

Details have been spreading about Facebook and HTC's partnershipto be released in 2012, and many technologists are critical at best of this development. Why do you think Facebook is getting into the business of hardware now? What do they stand to gain, and what do ... more

Information Technology

Nov. 25, 2011

Remy Bergsma is now following Jordie van Rijn and 6 other people

Nov. 24, 2011

Remy Bergsma recommends this answer by Dana Craig

Should you send an email to your subscriber base every time you make a change to your website?

All website changes are not created equally!
There is such a thing as communicating too much. My general opinion is that I appreciate communication that adds value, and it's unlikely that every website change falls into the category of things that need to be communicated ... more

Company Website

Email Marketing

Nov. 23, 2011

Remy Bergsma answered this question

Should your email marketing team also be in charge of your company's Facebook efforts?

Up to a certain point, I agree. Both Facebook and email are online channels which should be marketed to in a uniform and consistent way, even though their purposes and concepts are different. Consistency in brand experience means being remembered, and that helps into getting ... more

Email Marketing

Facebook Marketing

Nov. 11, 2011

Remy Bergsma and 8 other people answered this question

Which email marketing software is the best?

The software that best fits your needs, for now and in the near future is the best. Because all companies have so many different wants and needs, there are so many different types of email marketing software available. Therefor -you- are the only person who ... more

Email Marketing

Email Marketing Software

Nov. 9, 2011

Remy Bergsma answered this question

What do you think of the new changes released on Twitter?

I did like the dedicated Retweet tab. For seeing what I retweeted & who retweeted me (to thank them, seriously). Now with the combined Activity tab it all becomes jumbled up. There's room for both Retweets and Activity (like following/favouriting etc), so I can only ... more

Activity Streams

Social Networking

Nov. 9, 2011

Remy Bergsma and 4 other people answered this question

What are your tips for setting up a Google+ Brand page?

One important thing about using Circles with Pages: as a 'page' user you can't circle people, just other pages. When someone has circled your page, you can circle them, not the other way around.
Therefor to reach a good audience it is important to point those ... more

Following 4 Topics

Community Management

Customer Service

Email Marketing

Following 13 People

Followed by 33 People

Knowledgeable in 63 Topics

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#125 of 157

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#143 of 185

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