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Rene Kulka

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Email Marketing Evangelist, optivo - Email Service Provider, Berlin

30 points

* Email Marketing Evangelist
* Blogging at emailmarketingtipps.de (EN) & emailmarketing.de (GER)
* Working for optivo - a German Email Service Provider

WEB: Email Marketing-Blog

March 22, 2012

Rene Kulka and 2 other people answered this question

Will emerging privacy laws end emailing marketing as we know it?

Interesting question. Most likely, the answer is "nothing". ;-) Not only because afaik the US and the EU have a completely different understanding of terms like e.g. “data privacy” or “personal data”. First, the EU’s Proposal for a General Data Protection Regulation is still in ... more

Email Marketing

Feb. 28, 2012

Rene Kulka and 3 other people answered this question

How do I create an HTML email with multiple pages that all open within the email?

when I understood you correctly: no. In most cases iFrames and similar stuff will not work within mail user agents. With the exception of animated GIFs, some video-technologies, dynamic image-swapping and a few server- and client-side "apps" (e.g. Multifunction Mail from trustedDialog or PowerInbox), email ... more

Email Marketing

Feb. 28, 2012

Rene Kulka answered this question

How do you incorporate Pinterest into your email marketing efforts?

No answers? Hm I’d think of several approaches: (1) Place links to your Pinterest boards or profile in your newsletters to win new followers (e.g. in the header or footer area besides your Facebook and Twitter icons). (2) Ask your recipients to "pin" shareworthy images ... more

Email Marketing

Email Marketing Strategy

Feb. 16, 2012

Rene Kulka and 9 other people answered this question

How long should your email subject lines be?

Economic principle of minimum effort: "The best subject line length is one that uses as few words as possible to provide the information or incentive that gets the reader to open it." - M. Brownlow. more

Email Marketing

Email Marketing Campaigns

Email Subject Line

Feb. 16, 2012

Rene Kulka and 6 other people answered this question

Who is the rightful owner of your corporate email address?

Different countries, different customs? In Germany you got to exclude or limit private useage of corporate email accounts (individual or company-level agreements like "mark private emails with 'private' in the subject or sth). Otherwise it may happen that the company is not allowed to simply ... more

Information Technology

Corporate Email Address

Jan. 30, 2012

Rene Kulka and 2 other people answered this question

Is email marketing useful for generating new leads?

Yea, I'd think so. Although I recommend seeing email primarily as a means to develop customer relationships. But consider you are a car manufacturer and want to promote a new model which aims at a specific consumer segment. Why not try renting automobile-related email lists ... more

Email Marketing

Email Marketing Campaign

Jan. 24, 2012

Rene Kulka and 6 other people answered this question

What are the top 3 ways companies should segment their email lists?

To me, the best segmentation-framework for email is the classical customer relationship lifecycle which we know from CRM & direct marketing. It inherently emphasizes emails retention character and aims at segmenting for how much/long the customer knows (about) the company and vice versa. Or how ... more

Email Marketing

Aug. 8, 2011

Rene Kulka and 5 other people answered this question

How much is too much in terms of personalization in email?

I'm not sure if there is one optimal degree of personalization . Neither when a.) just embedding data fields (e.g. firstname) in your email copy nor when b.) offering mass customized content-blocks (e.g. behaviourally selected). Concerning a.) I'd suggest a sequence like "creative p. trumps ... more

Email Marketing

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