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Richard April

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Vice President of Marketing, AG Salesworks

10 points

Richard April is the Vice President of Marketing Services at AG Salesworks and is responsible for all of the Marketing Services Solutions as well as overseeing AG Salesworks own marketing strategy and execution.

Richard's experience as a marketing executive ...

Richard April is the Vice President of Marketing Services at AG Salesworks and is responsible for all of the Marketing Services Solutions as well as overseeing AG Salesworks own marketing strategy and execution.

Richard's experience as a marketing executive spans over 20 years at start-ups, early stage and pre IPO companies in the security, storage, software, networking hardware, and computer industries. With experience running all facets of global marketing programs, marketing communications, product marketing, social media, branding, market research, channel initiatives, search marketing, email marketing and more, Richard is leveraging this experience to enable AG Salesworks to offer its customers the best in class Marketing Services.

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April 13, 2011

Richard April recommends this answer by Peter Gracey

Best practices for an initial prospect call: Is it best to offer content or understand their needs?

Great question Craig. Content is great, but only when what gets delivered matches the unique needs of the prospect. I am a firm believer that the true power of content comes from it's ability to reinforce and summarize a great live conversation. I say that ... more

March 23, 2011

Richard April recommends this answer by Peter Gracey

What are some ways to motivate an inside sales or lead qualification team?

We find that beyond incentives, contests, cash, summer hours, etc..the best way to keep our inside folks highly focused and motivated is to keep them invested in the sales process beyond when they pass a lead.
Cash is king in this job, I would never ... more

General Management

Feb. 24, 2011

Richard April answered this question

What are the best ways "to market" the marketing department?

This is an interesting question - the simple answer is that the best way "to market" the marketing department is through measurable and repeatable results. However it is more complex than that, because in order to achieve measurable and repeatable results sales and marketing need ... more

B2B & B2C Marketing

Dec. 20, 2010

Richard April and 5 other people answered this question

Is Youtube a viable channel for b2b marketing?

Great responses above and I agree that we will see an increase in embedded video as part of well rounded content marketing strategies.
We have actually created 2 channels, one where, as Mike discussed, we try to bring value to the community and a second ... more

Video Marketing

Nov. 10, 2010

Richard April and 15 other people answered this question

Sales and Marketing Alignment: What tactics foster collaboration and cooperation?

Excellent responses above - I would add that there are some key steps that the sales and marketing organizations need to consistently work through together, that will not only help foster collaboration but build success as well.
1. Identify your ideal customer
2. Define a ... more

Demand Generation

Nov. 10, 2010

Richard April recommends this answer by Laney Pilpel

Teleprospecting Best Practices: What are your 3 tips for successful teleprospecting?

There are all great answers! Some of my favorites:
1. Call into at least three prospects within an organization until you find your appropriate contact. This will allow you to get to your decision maker faster. Moving forward, set yourself up with a call plan ... more

Oct. 11, 2010

Richard April and 1 other person answered this question

Who is the best B2B marketer in the US?

I would add Hubspot to this list. While smaller than those listed above, they have mastered Inbound B2B Marketing and as a result are experiencing impressive growth and market awareness. Their value proposing is excellent and they are truely focused on enabling their customers to ... more

Oct. 8, 2010

Richard April and 2 other people answered this question

Revenue Driving Processes: How do you implement the proper processes that drive & close more deals?

Great answer Craig. To add to this I would suggest following the 8 steps that Stephanie Tilton highlighted in her recent "Gear Up For Success" ebook:
1. Identify your ideal customer
2. Define a qualified lead and processes for generating and nurturing them
3. Develop ... more

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