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April 2, 2012
Richard Fouts
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How Businesses are Using Location-Based Marketing
[4/3 @ 11 am]
What companies are successful with Location Based-Marketing (LBM)?
The company that comes to mind is FourSquare. I get relevant information and offers from nearby merchants when I check in somewhere. And its a good example of advocacy marketing, since many of the messages are from satisfied customers that have had a good experience ... more
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