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Richard Hom

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Health Economics/Public Policy, Richard Hom Consulting

106 points

Masters in Public Administration (2010), 6 years of County Health Department; 5+ years of federal military health care service; 5 years of corporate product marketing and management experience in computer hardware and software.

WEB: GrandRounds4ODs

Richard Hom is now following Craig Rosenberg and 2 other people

Oct. 19, 2011

Richard Hom and 2 other people answered this question

May 30, 2011

Why did Android generate more mobile ad impressions than Apple iOS and RIM's Blackberry OS devices?

In my opinion, the very technical and business nature of the Android operating system and of Google is designed to integrate ads much more than IOS or Blackberry OS First,the ad placements are at the bottom of a phone screen and change seamlessly either while ... more

Information Technology

Richard Hom and 3 other people answered this question

May 30, 2011

What are the top 3 pros and cons of data warehouses?

As a researcher and business modeler, I feel that data warehouses are necessary for regression analysis and even predictive behavior Whether they are current or not may not be so vital, although currency can improve demand forecasting and predictive behavior.
What I find most disturbing about ... more

Information Technology

Business Intelligence

Richard Hom and 10 other people answered this question

March 27, 2011

How important is location of data to you?

If your market focus is health care, then data location is critical. Many RFPs require that the data be located within the United States or that the data be exposed to off-shore connections.
Secondly, many decision makers are still dipping their feet into technology and ... more

Information Technology

Cloud Computing

Richard Hom and 9 other people answered this question

March 24, 2011

Collaboration Best Practices: What are your 3 tips for increasing workplace productivity?

Mission and values that are clearly evolved and stated and embraced by all is crucial. To facilitate this, communications between groups must be nonjudgemental to remove any barriers to active comprehension/listening that is fault-free. more

General Management

Information Technology

Richard Hom and 2 other people answered this question

March 24, 2011

Are cloud ERP systems cost effective if you're just buying a portion, like best of breed solutions?

Flexibility is critical in the arena of supply chain collaboration. In this particular area, a cloud-based or loosely coupled solution is advisable.
Even now, Japan is in the throes of their earthquake/tsunami and like the SARS event of China a few years back, suppliers who did ... more

Information Technology

Cloud Computing

Enterprise Resource Planning

Richard Hom and 5 other people answered this question

Jan. 20, 2011

Is it wise to invest in market research on my target audience/market before starting my business?

This is one of the most common questions that actually isn't asked or even considered when people want to start a new business. The mere fact that you are asking it means that you are ahead of half of the other entrepreneurs.
Of course, as a ... more

Market Analysis

Market Research

Richard Hom answered this question

Jan. 20, 2011

How do you address potential clients that want to negotiate their price?

Michael,
I think it in inherent in this economy that some kind of negotiation will likely occur. In a purely microeconomic theory, such concessions are price discounts and one has to approach the discounts as a temporary phenomena rather than a permanent one. Microeconomic theory concludes ... more

Client Acquisition

Client Development

Richard Hom answered this question

Jan. 20, 2011

Are there any survey tools out there that are bringing something NEW to Market Research?

I have found that Survey Monkey still gives me the best design tools. However, no online survey system will give the analytical ability of SPSS (still the best is 12.0). In my opinion, I would use the online web survey tools to gather the information ... more

Market Analytics

Market Research

Richard Hom and 2 other people answered this question

Jan. 18, 2011

What are some good ways to test branding with target users?

I will approach this question in a different direction without repeating Mr. Schreiber's excellent introduction.
Market research is an excellent tool to "test" or "quantify" brand identity. This I believe is the lasting quality of a brand. With brand identity, it embodies all of the ... more

Richard Hom is now following

Dec. 26, 2010

Richard Hom is now following

Dec. 26, 2010

Richard Hom is now following

Dec. 26, 2010

Richard Hom is now following

Dec. 26, 2010

Richard Hom is now following

Dec. 26, 2010

Richard Hom is now following

Dec. 26, 2010

Richard Hom and 2 other people answered this question

Dec. 9, 2010

What is the real value of a follower on Facebook/Twitter?

Alternatively, a follower is a tangible output (measure or parameter) of someone's presence or impact.
Twitter and Facebook business users are always looking for ways to gain mind share in the potential customer space. Noticing who is following and how many are following can determine ... more

Marketing Analytics

Marketing Strategy

Richard Hom published a brief

Oct. 31, 2010

The BP Crisis - A marketing blunder or a public policy oversight?

General Management

Richard Hom and 1 other person answered this question

Oct. 28, 2010

What are some things I won't learn about my customers through market research?

Market research has many strengths and a few weaknesses. The strength is in its ability to characterize a customer base, With that type of characterization, you may draw conclusions about the past behavior of that customer group, If the customer group stays homogeneous then the ... more

Customer Insight

Market Research

Richard Hom and 30 other people answered this question

Oct. 28, 2010

Are the "lines" that separate marketing and sales becoming increasingly blurred?

Scenario 1 -You're sitting at the desk and you poke at the placard that says "CEO" or "President". Your next task is to create a marketing plan. Furiously, you debate within your mind, should I hire a marketing person or a sales person to create ... more

Richard Hom and 5 other people answered this question

Oct. 27, 2010

What, according to you, are the main transformational/organizational factors for Social CRM succes?

In the world of commerce, the velocity of business transactions, product life cycles and customer satisfaction are traveling at speeds unheard of just twenty years ago. This kind of speed increase makes any kind of misstep almost unforgivable and unrecoverable.
Therefore, garnering customer reaction and ... more

Richard Hom and 7 other people answered this question

Oct. 26, 2010

What are the advantages of a free/open source ERP system?

@Jake,
Open source software are like razors and their blades. If you need a lot of features that are pre-built, then a proprietary product is what you need.
In the case of software one of the costs associated with the application is the availability of technical ... more

Erp Software Solutions

Open Source ERP

Richard Hom and 34 other people answered this question

Oct. 17, 2010

CRM adoption: How do you get sales reps to use your CRM system?

Steve,
Actually, without distilling the kind of information that is absolutely needed, no matter how elegant the process is, if the there is extraneous information being collected, even a "simple" solution as you suggest are still too complex for some. more

Richard Hom and 3 other people answered this question

June 19, 2010

Top Down or Bottom Up - Who best to contact first at a new prospect when discussing ERP software?

I am not inclined to start at the operational level. In fact, if I can get a hold of the highest executive in manufacturing that would be the starting point. It's true also that the CFO, who may be heavily involved with operations, might also ... more

Information Technology

Richard Hom and 1 other person commented on a brief

June 6, 2010

Supply Chain Management - A Beginner's Brief

Ben,
Thanks. Go ahead and put the good word in for me.

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General Management

Information Technology

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