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Rick McGarry

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22 points

Nov. 10, 2011

Rick McGarry and 4 other people answered this question at this roundtable

Successful Tactics in B2B Demand Generation [11/11 @ 11 am]

How do you best transition from objective content to brand-specific content?

I think Ryan is most nearly spot on. You transition to brand-specific content whenever you honesty believe it is the best way to help the person with whom you are communicating or to answer their question. more

Marketing

Sales

B2B Marketing

Demand Generation

8 more topics

Nov. 2, 2011

Rick McGarry and 46 other people answered this question at this roundtable

Customer 2.0 Is Mad as Hell [11/3 @ 11 am]

Are face-to-face conversations still the most powerful way to connect with a prospect?

Obviously it depends on what you are selling, to whom you are selling it, and your own personality. more

Nov. 2, 2011

Rick McGarry and 5 other people answered this question at this roundtable

Successful Strategies for Prospecting [11/10 @ 12:30 pm]

What is the difference between prospecting now from prospecting ten years ago?

Our company is less than 10 years old, but for us permission-based marketing is becoming more and more the norm. The web makes it easy to share information, provide free services, and build a following that knows, likes, and trusts you. more

Nov. 2, 2011

Rick McGarry and 1 other person answered this question

What is the most disruptive digital disruptor?

I have friends in marketing who were, and to a lesser extent are, sure that Groupon is the Antichrist. I guess for a while Groupon was definitely getting more than their fair share of the oxygen in the room. It was very hard to measure ... more

Sept. 29, 2011

Rick McGarry and 7 other people answered this question at this roundtable

How to Measure the ROI of Marketing Automation Software [9/22 @ 11 am]

What are the three metrics every b2b marketing organization must track?

What is it like to get up at 5am and think this clearly? These are some great ideas that I can use to educate my own customers. As the owner of a very small company just 10 years old, this answer totally resonates with my ... more

Sept. 26, 2011

Rick McGarry and 33 other people answered this question

If you can't give an employee a raise, what are other ways to reward them?

I don't think anyone mentioned flexible scheduling, especially if it includes the opportunity to work from home when appropriate. I also totally agree that more freedom and autonomy in general is a huge benefit that costs the employer nothing. Finally, how about the opportunity to ... more

Aug. 17, 2011

Rick McGarry and 2 other people answered this question

How can a brand turn social media 'likes' into customer 'love'?

Content is still king. The key is to provide helpful (preferably unique) content related to your product or service.
The second thing is to make sure they know what product or service you offer, so that when they need it they think of you. more

Marketing

Facebook

Social Media

Social Media Marketing

Aug. 17, 2011

Rick McGarry and 4 other people answered this question

What are the 3 things every local retailer should do to survive or even thrive in this economy?

I can't think of 3. I don't work well under pressure.
The two things I would add to Debra's post, off the top of my head, are that you need a database with customer info. Social media is great, but you still need email, mailing addresses ... more

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Rick McGarry

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Rick McGarry

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