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Rob Luciano

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Director of Business Development, Worldwide Panel (WWP)

420 points

Market research and project management. Special expertise in online research methodologies, sourcing, and quality control best practices. Also, experience in digital media.

March 22, 2012

Rob Luciano and 2 other people answered this question

What is the best way to spend marketing dollars to find new customers?

I think Adwords is a better idea than newspaper. Obtain the cost of a newspaper ad buy and then consider the campaign you could run on Adwords. Although there is a leaning curve to Adwords I think you will find Adwords a better bet. There ... more

Inbound Marketing

Outbound Marketing

March 21, 2012

Rob Luciano and 4 other people answered this question

How many businesses are missing key SEO requirements?

I think most companies are not doing SEO well. Google is still the dominate player in search and they have published guidelines. It seems to me that most websites do not even follow those guidelines.
While on this thread, I have a question for those ... more

Search Engine Optimization

SEO Requirements

March 13, 2012

Rob Luciano asked a question

How can I improve this Perfect Pitch market research service sales pitch?

Enter Tags as Comma-separated List

Jan. 9, 2012

Rob Luciano and 2 other people answered this question

What are some of the traditional methods you use to talk to customers?

Telephone and online surveys to name two.

Customer Conversations

Customer Feedback

Jan. 9, 2012

Rob Luciano and 5 other people answered this question

Does it ever make sense to outsource your lead generation follow up?

It only makes sense to outsource your lead generation follow up if it is not important for the sales person to develop a relationship with the prospects. To the extent buyers buy from people they trust outsourcing follow may not be very effective because the ... more

Lead Generation

Nov. 4, 2011

Rob Luciano and 22 other people answered this question

At what point will you consider your smartphone to be your primary computing device?

@Mike, "Once more robust, meaning more full-function productivity app(lication)s are available more dependency will skew to the smartphone." I agree in principle but the user interface from a smartphone in the foreseeable future seems to be a limitation. I have seen presentations on projectable touch ... more

Contact Management

General Business

Nov. 4, 2011

Rob Luciano and 1 other person answered this question

Can Google ever be a product company?

Yes, Google can hire talent and do products well. They have enormous resources. You can frame Buzz and Wave as failures, but Google may frame those trial and error. When a company has the magnitude of resources of a Google, massive cash flow from core ... more

Customer Service

Information Technology

Oct. 31, 2011

Rob Luciano and 4 other people answered this question

When developing a new product/ service, when is the right time to survey the target market?

In this economy primary research can be expensive. True, but so can so mistakes. Poor business decisions can bankrupt a company. Primary market research, if done properly, can give objective information to decision makers and provide important perspective to balance their gut feel or anecdotal ... more

Market Research

Product Testing

Oct. 31, 2011

Rob Luciano and 11 other people answered this question

34% of Americans over the age of 20 are obese. Should the workplace play a role in fixing this?

Employers should be obligated to allow desk-bound (sedentary) employees to take short breaks for getting up for a walk or other appropriate exercise. In fact, employers should encourage healthy habits. more

Human Resources

Health & Wellness

Oct. 31, 2011

Rob Luciano and 4 other people answered this question

Do research firms have an ethical obligation to notify respondents they intend to sell the research?

No, survey takers do not need to be notified that the research will be sold. It is generally known that that market research surveys are done for the purpose of a business to grow and improve. That is, market research is done to increase profits. ... more

Business Ethics

Business Research

Sept. 27, 2011

Rob Luciano answered this question

Market Researchers: do you consider ethnography more useful in B2B research or B2C?

Ethnography research can be very useful for B2B and B2C. In my experience it is used far more in consumer research. As expensive it is to do consumer ethnographies, for business it is much less piratical. Employers would not allow (even more so than quantitative ... more

Business Research

Sept. 21, 2011

Rob Luciano and 33 other people answered this question

If you can't give an employee a raise, what are other ways to reward them?

Bonus paid time off can be valued by employees. Even in small doses giving half days or leaving a couple of hours early can help recharge employees, especially as a reward for long and or intense hours after getting a particular project accomplished. more

Human Resources

Employee Engagement

Sept. 7, 2011

Rob Luciano and 41 other people answered this question

Do you believe smartphones and tablets will eventually converge? Please explain why or why not?

If a tablet can be folded to fit in my pocket, then that would go a long way to converge with my smartphone. Size and form factor matter. I have read about emerging technology of flexible electronics, including displays. more

Sept. 7, 2011

Rob Luciano answered this question

Are text message surveys effective?

Yes, text message surveys can be very effective. There are researchers that believe that text analytics of open ended questions is more insightful than other types of questions. One example is a hotel that presented a card to people upon checkout "Is there anything we ... more

Market Research

Net Promoter Score

Survey Methodology

Sept. 2, 2011

Rob Luciano and 2 other people answered this question

POLL: What's your favorite type of social media photo? (Choose One)

Since the image resolution needed is low, a professional photo is not necessary, the but composition and lighting should be done well. more

Information Technology

Aug. 31, 2011

Rob Luciano and 1 other person answered this question

Market Researchers: Why does B2B research tend to have a lower sample size than B2C?

I can think of two reasons.
1. Cost of B2B is much higher than consumer. Regardless of sample theory or other academic best practices, budget restraints trump all.
2. B2B target populations are generally much smaller than consumer targets and thus you need fewer completed surveys to ... more

Business Research

Aug. 16, 2011

Rob Luciano answered this question

Which online survey tools include the tracking of browser, OS, system etc. data, from respondents?

I know SurveyWriter captures browser data and I think this is important to capture this even though most of the time it goes unused. This data is useful for trouble shooting and rooting out certain types of cheating. For example, I used the captured IP ... more

Market Research

Respondent Tracking

Survey Methodology

Aug. 16, 2011

Rob Luciano and 3 other people answered this question

What are the most common survey design mistakes researchers should avoid?

I agree with David's answer "D. Providing answer sets that are not comprehensive and
mutually exclusive." Put another way, the most common mistake is not allowing respondents to answer they they like. Sometimes there are obvious holes or bias in the answer choices.
However, I am ... more

Market Research

Research Methodology

Aug. 12, 2011

Rob Luciano answered this question

Do you consider using 'open' sources of data a form of market research or a breach of data privacy?

There is a difference between a consumer legally opting into something and the person being overtly aware she opted in to sharing data. Who reads the fine print of terms and conditions when signing up for shopper rewards cards, store credit cards, or mobile phone ... more

Data Collection

July 29, 2011

Rob Luciano answered this question

Market Researchers: How important is the design of your survey invite email?

For double opt-in online panels, I think it is best if the design has consistent elements so members can easily interpret. "Creatively" changing the design can just make it harder for panel members to interpret as they have a history of invites which they draw ... more

Email Marketing

Market Research

July 27, 2011

Rob Luciano and 2 other people answered this question

Market Researchers: What is the ideal number of points to use on a Likert/ rating scale?

You may want to consider how granular a reasonable respondent can be on the subject. Many times a 10-point scale is too much and is often falsely perceived to have a middle of 5, when in fact you need an odd number of points to ... more

Business Research

Market Research

July 20, 2011

Rob Luciano and 4 other people answered this question

Market Researchers: what is the single most effective tactic for improving survey response rate?

I agree with Arif, offering an incentive that is meaningful to the respondent is probably the best way to increase response rates. A points system implies you have an opted-in panel member and system place.
Note, if people know the subject mater of the survey ... more

Market Research

July 20, 2011

Rob Luciano answered this question

Has anyone conducted market research on social media websites like facebook ?

Yes, recruiting survey respondents from social media websites is being done. This is not the place for sales pitch but if you want me to quote data collection services for a particular project please reach out. robl@worldwidepanel.com 818-466-6950 more

Market Research

Market Research Recruiting

July 20, 2011

Rob Luciano and 1 other person answered this question

Market Researchers: do you place demographic questions at the beginning or end of your surveys?

If you need to screen on particular demographics, those questions must be upfront. Demographic questions that are not needed for screening purposes are generally put at the end of the survey. However, sometimes non-termination point demographic questions are well put upfront so that there is ... more

Demographic Segmentation

Market Research

July 18, 2011

Rob Luciano and 4 other people answered this question

List and explain five ways in which business research can make a firm more competitive:

To add to the good answers so far, here are some common types of quantitative research from a market research design point of view. The names indicate the purpose:
1. Customer satisfaction
2. Concept testing
3. Awareness tracking
4. Attitude and usage
5. Advertising evaluation
6. Product idea evaluation
7. Name ... more

Business Research

Competitive Intelligence

Market Research

July 18, 2011

Rob Luciano answered this question

Under what conditions would market research not be useful/ applicable?

Poorly designed research and or poorly executed research is not useful. What you ask, how you ask, and who ask need to be done well. There are too many examples, to list here. Although, one example is market research can be unreliable if you are ... more

Market Research

July 11, 2011

Rob Luciano and 1 other person answered this question

Market Researchers: Do you send pre-notifications for online surveys? Should you?

We do not send a pre-notifications. Send an email telling some you are going to send a survey invitation does not seem useful. People are generally overloaded with email. I do not see what could be gained from pre-notifications. more

Market Research

June 30, 2011

Rob Luciano and 2 other people answered this question

Market Researchers: What are the pros and cons of using grid/ matrix questions on surveys?

Long grid questions are always a turn-off for respondents. There are other issues with grids where respondents rate every item on a scale. The drawbacks have to do with scale bias. For example, some respondents rate everything as important. Another common issue is some respondents ... more

Market Research

Matrix Questions

June 30, 2011

Rob Luciano and 2 other people answered this question

Inviting a client supplied list to take a survey...What email marketing system is the best value?

@Andrew,
1. This is strictly project based usage. Based on the project schedule I will need at least two, perhaps three months of a platform to handle these communications.
2. I am not involved in the respondent sign up phase, that part is totally on my client. ... more

Email Marketing

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