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Rob Wood

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Special Projects Director, HyperGold

143 points

Rob Wood
Special Projects Director, HyperGold Web Services

Rob Joined the HyperGold staff as Director of Sales when HyperGold was formed in 1995. Over the years, Rob's role in the company evolved, and today, he first consults with clients ...

Rob Wood
Special Projects Director, HyperGold Web Services

Rob Joined the HyperGold staff as Director of Sales when HyperGold was formed in 1995. Over the years, Rob's role in the company evolved, and today, he first consults with clients to develop the perfect solutions within their budgets, and then coordinates the development, production and testing of the many technologies today's tech-savvy businesses require for success.

Rob is an expert in web design, web development, SEO, SEM, e-commerce and PHP/MySQL integration, and JOOMLA site development.

Rob is a past president of the South San Francisco Rotary club, and sits on the Board of Directors for the South San Francisco Chamber of Commerce.

HyperGold is a proud member of the HTML Writer's Guild, International Webmasters Association, the South San Francisco Chamber of Commerce, and is a Certified Women's Business Enterprise (WBENC)

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Rob Wood and 1 other person answered this question

Jan. 24, 2012

Is the Facebook blackout eminent?

Despite the mystique some users - and the media - bestow upon it, Facebook is only a website, and any website can be hacked or shut down with concerted and persistent effort. Any defensive wall built by human beings can be broken down by other ... more

Rob Wood and 2 other people answered this question

Dec. 1, 2011

What do the record breaking sales numbers from Black Friday and Cyber-Monday say about the economy?

I think Caty's outlook on it is the glass half-empty view, and perfectly valid.
However, I'll take the other side of the argument, and say that the wild rush to spend is actually a sign that consumers are tired of conserving/hoarding wealth, and used Black Friday ... more

Rob Wood and 2 other people answered this question

Dec. 1, 2011

What are the "must have" gifts of the 2011 Christmas season?

Easy one for me, since Santa's already delivered it: Kindle Fire!
I love it! It's under $200, and will keep any adult child busy for days.
Rob more

Rob Wood and 9 other people answered this question at this roundtable

Nov. 30, 2011

Best Practices in Social Selling [7/29 @ 11 am]

Do you have your Linkedin profile URL on your email signature?

I wonder if there have been any serious studies done concerning email signatures and their impact on business development. Speaking strictly from my own experience and observation, they are used primarily for contact purposes (phone and email address), and secondarily for links to websites or ... more

Social Business

Rob Wood and 6 other people answered this question

Nov. 9, 2011

What are the best ways to network for somebody who has recently moved to a new city?

I don't have much to add, except this:
I've heard it said that "you get back out of something what you're willing to put into it," and whether that's always true is debatable, but I have a slightly different twist on it: "It's unreasonable to expect ... more

Human Resources

Career Development

Professional Networking

Rob Wood and 7 other people answered this question

Oct. 23, 2011

Do you have examples that demonstrate real results from your social media marketing?

I generally agree with you, Robbin, but I should have been more specific. SM is only the latest marketing outreach medium available to us. Whether or not the unique dynamics of SM make this particular medium any more or less effective in generating leads or ... more

Rob Wood is now following Amruta Gore

June 7, 2011

Rob Wood and 13 other people answered this question

June 7, 2011

Poll: Do you work on the weekends? If so, how much?

I used to work 7 days a week, but found that I was becoming less and less productive. There's a burn-out quotient that each of us has to grapple with, and unless I have an unavoidable deadline that forces me to work on the weekends, ... more

General Management

Human Resources

Rob Wood and 2 other people answered this question

June 7, 2011

Do you rationalize questionable/iffy email marketing tactics because they work?

I think it boils down to whether the old business saw is still valid:
"Honesty is the best policy."
I happen to believe it still holds. I personally hate getting deceptive e-mails, and make it a policy to never respond to them.
Rob more

Email Best Practice

Email Marketing Campaigns

Rob Wood and 2 other people answered this question

April 26, 2011

Video content creation: what are some tips for creating video marketing content for a website?

Robert makes a good point. It really depends on how powerful, professional and profound you want the finished product to be. A 2-minute video that knocks your socks off can take all day to shoot. Before I got into the web consulting and marketing business, ... more

Rob Wood asked a question

April 17, 2011

How has the trend toward outsourcing directly impacted your small technology business?

Information Technology

Naimah Fuller selected a best answer for

April 16, 2011

Will social media sites replace websites, or will websites become less important in the future?

I've noticed something changing in the way the entertainment industry is marketing recording artists. Take Lenny Kravitz (http://www.lennykravitz.com/) for example. His new "website" is more of a landing site than what we've come to expect as the "traditional" website with all the accompanying pages, i.e. ... more

Rob Wood and 2 other people answered this question

April 16, 2011

How can you legitimately reduce the search engine ranking of an erroneous negative article?

Any luck on getting the site owner to change the title?

Rob Wood and 9 other people answered this question

April 14, 2011

How do you know who to connect with on the social web? How do you filter?

If it's FB or LinkedIn, I review the friends/associates we have in common. Every sub-group is a community with potential networking value for my business. more

Online Marketing

Rob Wood and 14 other people answered this question

April 13, 2011

What is your favorite motivational saying?

"Beginning today, treat everyone you meet as if they were going to be dead by midnight. Extend to them all the care, kindness and understanding you can muster, and do it with no thought of any reward. Your life will never be the same again." ... more

General Management

Rob Wood and 6 other people answered this question

April 13, 2011

Are sales people becoming too soft?

I've been in sales since I was 10 years old, collecting lizards outside my Boy Scout jamboree and selling them to people walking by my Scout troop's booth. I've sold everything from light bulbs to men's clothing to furniture to cars to real estate, and ... more

B2B Communications

Rob Wood and 25 other people answered this question

April 7, 2011

Do you really read electronic newsletters that hit your inbox?

If I were a betting man, I would put it all on video. Why write when you can say it on video, and have 275,000 people viewing it before you can even compose an e-mail newsletter about it? Information is flowing in ways we never ... more

Rob Wood and 3 other people answered this question

April 7, 2011

What is the best way to get website registrations? Low cost and high relevant customers?

Run a photography or video contest with the subject most relevant to your demographics. Everybody has a camera phone these days, and they can't resist showing off images of their dogs, cats, kids, grand-kids, girlfriends, boyfriends, vehicles, etc. If you have a product or service ... more

Conversion Rate

Online Marketing

Registration Form

Rob Wood and 4 other people answered this question

April 6, 2011

Curious: Apple and Facebook dominating the 'usability' habits for consumers? Via apps, web & devices

Form follows function. That's a truism that hasn't changed. But I hope we aren't seeing the death of creativity, except as it fits into whatever architecture Apple or FB or Google MBAs happen to cook up on any given day.
My resistance may be futile, ... more

Rob Wood and 2 other people answered this question

Feb. 25, 2011

How do I choose the best web hosting service provider?

I hate to say such an old cliche, but you do get what you pay for.
Talk to their customers about what the service is like. All hosting companies have access to cheap disk space and bandwidth these days, but a responsive and competent customer service ... more

General Management

Information Technology

Following 3 Topics

Corporate Websites

Search Engine Marketing

Following 1 Person

Followed by 15 People

Knowledgeable in 18 Topics

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General Management

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