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Robbie Baxter

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Principal, Peninsula Strategies

85 points

Feb. 23, 2011

David Crandall selected a best answer for

What marketing truth(s) do you know now that you wish you knew then?

We all have learned key things from our industries that we wish we would have known when we started out. Would love to see people show off their expertise and share some of their wisdom with this question. What really works for you, what knowledge ... more

Conversion Strategies

Lessons Learned

Marketing Advice

Feb. 9, 2011

Robbie Baxter and 3 other people answered this question

What makes a marketing conference memorable?

Agree with Jeremy. The best conferences I go to are the ones that aim above my head. In other words, where the content comes from the true vanguard, and the assume that they are talking to a very sophisticated audience. Even in cases where i ... more

Marketing Conferences Events Trade Shows

Feb. 9, 2011

Robbie Baxter answered this question

B2B advertising: How close to B2C should you get in tone/look/feel?

I think that B2C advertising is distinct from B2B in 2 ways. First, I think that in general, B2C advertising spends more money and time figuring out the message and vehicle than B2B, and they think outside the box. Second, I think that B2C has ... more

Jan. 25, 2011

Robbie Baxter answered this question

When evaluating survey software, how much do you consider the provider's client base?

Hi Jessica,
I have done a lot of research in this space, and have found that the answer is (drumroll please) "it depends".
If you plan to use panels, either from the provider or an independent 3rd party, it's important that you have access to the ... more

Data Collection

Enterprise Feedback Management

Jan. 25, 2011

Robbie Baxter and 2 other people answered this question

Is it okay for self-identified employees to tweet about politics?

Cultural norms are still being established around user-generated content, social media and corporate employees. However, it seems as though the most forward-thinking (think Zappo's) companies provide broad latitude to their employees regarding the topics they may cover in their blogs, tweets and other commentary.
You may ... more

Human Resources

Jan. 25, 2011

Robbie Baxter is now following

Jan. 25, 2011

Robbie Baxter is now following

Jan. 25, 2011

Robbie Baxter is now following

Jan. 25, 2011

Robbie Baxter is now following

Jan. 25, 2011

Robbie Baxter is now following

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