Robert Shaw has been described by CEO magazine as a “leading new-generation business guru”.
Author of The Idea To Demand Chain, Return On Ideas, Marketing Payback, Improving Marketing Effectiveness, Measuring and Valuing Customer Relationships, Marketing Accountability and Database Marketing.
Profess ... read more
Robert Shaw has been described by CEO magazine as a “leading new-generation business guru”.
Author of The Idea To Demand Chain, Return On Ideas, Marketing Payback, Improving Marketing Effectiveness, Measuring and Valuing Customer Relationships, Marketing Accountability and Database Marketing.
Professor of Marketing Metrics at Cass Business School, Founder of business consultancies Demand Chain Partners and VBMF.
Speaker at over 500 conferences and events from Tehran to Tallinn, Robert Shaw is an exciting and thought-provoking speaker on marketing, finance and IT, and is one of Europe’s best known management thinkers and writers, with over 25 years commercial experience.
Marketing, Sales, CRM, Marketing Automation
CRM, Customer Service, Finance, Information Technology, Marketing, Marketing Automation, Operations, SalesWhat Robert Shaw has been working on:
