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Robin C Kennedy

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CEO, Pro Reach

50 points

Nov. 30, 2011

Robin C Kennedy and 5 other people answered this question

What is the one thing you wish someone had told you about email marketing?

Focusing on just one thing it would be that, no matter how much care and attention you take, the actions of others can dramatically reduce your results.
From sending well formatted, optimized and tested creative, with content closely aligned with the request of subscribers, sending ... more

Email Marketing

Nov. 22, 2011

Robin C Kennedy and 5 other people answered this question

What's your definition of spam?

Right there with Chad & Andrew - "my" definition of spam is irrelvant, it is the recipient's definition at the time they consider it.
Pretty much anything email that is;
a) not wanted "right now",
b) will not be saved for later consumption or deletion,
c) just looks ... more

Email Marketing

Nov. 22, 2011

Robin C Kennedy and 1 other person answered this question

How politically correct do you have to be in your email marketing efforts during the holiday season?

No slur intended (really) but I take "politically correct" to be a term used in a pro or anti censorship context - though mainly a perjorative term.
So, if you are addressing a niche (read uber cool) audience and want to appear to be "edgy", ... more

Content Marketing

Email Marketing

Sept. 2, 2011

Robin C Kennedy and 6 other people answered this question

Is text message marketing the new email marketing? Why/why not?

I don't think it's an either or issue. SMS "alerting" is often well received and is likely to stay around - but the limitations of content richness constrain the channel and medium for marketing purposes.
It is, after all - just another form of email. Just ... more

Information Technology

Email Marketing

July 22, 2011

Robin C Kennedy and 7 other people answered this question

What is email marketing to you?

Both. Along with email being the most prevalent and lowest cost communication channel in the world.

Direct Marketing

Email and Messaging

July 22, 2011

Robin C Kennedy and 6 other people answered this question

How often do you look at your spam/junk folder?

Business: Every few minutes during working hours - Outlook is tough on mail.
Personal:
Gmail - rarely (once a month on clear down)
Hotmail - once a day.
Yahoo- twice a week
Aol - twice a week more

Email Marketing

July 7, 2011

Robin C Kennedy and 4 other people answered this question

E-mail Marketers: 'Don't be afraid to send too much e-mail' ...Agree or disagree?

With Andrew (again) on the importance of relevance and engagement of the recipient with the sender.
IMO too much email is one of the primary causes of planners and revenue driven people not understanding the nature of email consumption.
A campaign did well?
Then send it ... more

Email Marketing

Email Marketing Strategy

July 5, 2011

Robin C Kennedy and 29 other people answered this question

If you could change 1 thing about LinkedIn, what would it be and why?

Mediate groups in some way to restrict RSS only posts - so the groups appear less like publishing forums and google juice generators for homogenous content from corporations. more

April 11, 2011

Robin C Kennedy and 7 other people answered this question

Epsilon and other ESP's being hacked

For the Companies whose subscriber data has been compromised, it is likely to significantly increase the security stipulations (within contracts, SLA's and RFP's) they place on ESPs they will consider using.
For those who are spending big money on ESP services annually, it presents a ... more

Information Technology

Email Marketing

March 23, 2011

Robin C Kennedy and 1 other person answered this question

How many of the RFP requirements are you leveraging in your current ESP solution?

I often feel there is a disconnect between the controllers of the RFP process and the people who use the ESP - either directly or indirectly. Those that "jump in" often seem to be attempting to justify the importance of their role within the process.
Ranging ... more

Email Marketing

March 10, 2011

Robin C Kennedy and 5 other people answered this question

Tell me that you think this statement means: "Email and Social Media Integration."

Hi Andrew, I often ponder this one.
For me, the two are inextricably linked. I do not know of a single social media instrument/platform/community that does not have an email address attached to a user as a unique identifier. And email alerts are the strongest ... more

Email and Social Integration

Email Marketing

March 10, 2011

Robin C Kennedy and 2 other people answered this question

What was the most messed up email address you have ever seen?

I've seen some absolute howlers. And do so on a regular basis performing hygiene audits.
Avoiding the downright obscene, the following have raised a smile in the office.
fillipe.flop@..........fr
barbara.seville@......es
gailforce@....com
beverleyhills@.....co.uk more

Email Marketing

Feb. 11, 2011

Robin C Kennedy and 10 other people answered this question

What would you rather have 10,000 likes on Facebook or 10,000 email address?

Hi Andrew,
Interesting to see some of the comments here - as you would expect I am firmly with the (opted in) email address although I know the opted in condition wasn't in your question.
Despite my professional bias for and love of the email channel, to ... more

Email Integration

Email Marketing

Feb. 7, 2011

Robin C Kennedy and 2 other people answered this question

If email is the highest converting channel, why is it the least talked about?

Craig, I agree it's ironice and I'm with both Steve and George here.
For too long "does new thing herald the death of "old thing" (SMS, FB, Twitter etc.) has brought a far greater media focus on digital communication channels that are not labeled as ... more

Email Marketing

Jan. 25, 2011

Robin C Kennedy and 3 other people answered this question

Where do you look for design and content inspiration for your email marketing efforts?

Lauren,
It's as if this section on the excellent Mark Brownlow's site was made specifically to address your issue.
His newsletter is a constant source of inspiration to me.
http://www.email-marketing-reports.com/iland/2011/01/22-sources-of-inspiratio...
Happy reading. more

Email Marketing

Email Marketing Campaigns

Jan. 13, 2011

Robin C Kennedy and 3 other people answered this question

What else can I do after I've optimized my email?

Donna, starting from the position you outline - and in order to deliver more value, I would suggest you start to investigate engagement & segmentation.
Across your email subscribers, they are likely to have differing levels of engagement with, and expectations from your organization - and ... more

Email Marketing

Email Marketing Strategies

Email Optimization

Jan. 13, 2011

Robin C Kennedy and 1 other person answered this question

Will ISPs ever build a system where recipients can vote for the email they want?

I'm with J.D. - this already exists.
Adding to safe/approved senders lists has been there for some time - which is surely a positive action that supercedes any "like" button or voting mechanism.
And with the introduction of more "intelligent" inbox filtering technologies including "sweep", "priority ... more

Email Marketing

Email Marketing Campaigns

Jan. 11, 2011

Robin C Kennedy and 2 other people answered this question

Would you say that staying out of junk folders is yesterday's battle for email marketers?

I am with George, it is a constant challenge and not one to be overlooked.
Regular email users may be familiar with emails they want being inadvertently diverted to junk folders, understanding that this can be the case and checking junk folders regularly but consider the ... more

Email Marketing

Email Marketing Strategies

Dec. 16, 2010

Robin C Kennedy and 3 other people answered this question

Is Groupon just an email marketing company masquerading as a social commerce company?

I like the question Mark - thought provoking.
I think of them more as an "Coupon/Offer Navigation" service who have successfully achieved rapid email subscriber growth through cleverly embracing and to a degree successfully exploiting the growth of social media and location based CPA affiliate ... more

Direct Marketing

Email Marketing

Dec. 3, 2010

Robin C Kennedy and 5 other people answered this question

Exactly how much of a relationship can I build through email marketing?

I agree with Carlos - this is a very good question. I address it from the standpoint that email is now by a long measure the most prevalent communication channel in the world - more important than the phone. And the largest Online community of ... more

Email Marketing

Email Marketing Campaign

Email Marketing Strategies

Dec. 3, 2010

Robin C Kennedy and 12 other people answered this question

Do we need people's permission to put them on our email marketing list?

You will not get very good results without permission. At the very least you should be able to confirm an audit trail of email subscription that includes the sign up URL and date that it occurred.
Permission to send email to that address is governed ... more

Email Marketing

Email Marketing Campaign

Email Marketing Database

Nov. 24, 2010

Robin C Kennedy recommends this answer by Loren McDonald

How can my email marketing content rank well in search engines?

Jessica, If I understand your question correctly, I assume you mean after posting the content of your email message on your Web site.
For B2B companies using newsletters, this is a very common and straight forward approach. I suggest a couple of approaches:
1) When ... more

Email Marketing

Email Marketing Campaign

Email Marketing Content

Nov. 24, 2010

Robin C Kennedy recommends this answer by Loren McDonald

Email Deliverability Best Practices: What are your 3 tips for successful email deliverability?

When thinking about tips for successful email deliverability, let's first look at the inverse – what will get your email blocked or junked by an ISP or other receiver? There are 6 primary ways an ISP (let's focus in them for simplicity) will block or ... more

General Management

Email Deliverability

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