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Rod Sloane

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Author of, Alignment The Secret to Getting Your Sales and Marketing Teams Working Together

36 points

I work with companies that want to improve their profitable revenue and see that getting their sales and marketing teams working closer together is key to their success.

Jan. 26, 2012

Rod Sloane and 8 other people answered this question at this roundtable

Modern B2B Marketing Strategies [7/12 @ 1 pm]

Is it me or is sales-marketing alignment only being talked about by marketing?

B2B Marketing Week

Content Marketing

Inbound Marketing

Jan. 9, 2012

Rod Sloane recommends this answer by Christine Crandell

What is the state of sales and marketing alignment in the technology industry?

Alignment is improving across the companies I talk to. A number of trends contribute to this: the rise of the chief revenue officer, economy, the unforgiving nature of social media, awareness of the financial rewards by boards and CEOs, and the rise of next generation ... more

Jan. 8, 2012

Rod Sloane and 11 other people answered this question

What was your favorite Lead Generation tool you utilized in 2011?

Content Marketing

Lead Generation

Jan. 8, 2012

Rod Sloane asked a question

Does it ever make sense to outsource your lead generation follow up?

Lead Generation

Jan. 8, 2012

Rod Sloane is now following Christine Crandell and 1 other person

Jan. 8, 2012

Rod Sloane and 20 other people answered this question

Have you ever received a spam LinkedIn invitation?

I think that your answer will depend on whether you see yourself as a vendor or buyer. Remember also the power of LI is how many people find you when they search on your expertise. It's another variation of quantity v quality. more

Social Business

Nov. 12, 2011

Rod Sloane and 4 other people answered this question

What are effective techniques to have voice mail messages returned?

Trish thanks for sharing. People often quote stats. Based on that figure, would you recommend sales leave voice mail messages. more

Information Technology

Nov. 12, 2011

Rod Sloane and 5 other people answered this question

Is interest in sales and marketing "alignment" growing or diminishing?

Todd
As someone who has spent the majority of my working life in the gap between sales and marketing, my hunch is that the great sales and marketing alignment issue isn't either going away or about to be simply fixed.
Fixing alignment for alignment's sake doesn't stike ... more

Sales and Marketing Alignment

Nov. 11, 2010

Rod Sloane and 15 other people answered this question

Sales and Marketing Alignment: What tactics foster collaboration and cooperation?

Too many companies try quick fixes to help solve the Sales and Marketing Alignment Challenge. This may come in the form of a Lead Managements Process, Automation Technology or Sales Training. These solutions are often expensive; vendors led and have only a short term effect. ... more

Demand Generation

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