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Roger Bauer

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CEO, SMB Consulting

10 points

Do you know how most companies struggle to grow revenue? What we do is enable companies of all sizes to increase sales by implementing automated marketing solutions that pave the way for predictable and systematic growth in a cost effective manner.

April 25, 2012

Roger Bauer recommends this answer by Jesse Domingo

Customer service: Is it an organization, a team, a work group or a section?

It's a culture when ALL employees adapt a friendly and helping attitude
towards everybody connected, interested or dealing with the company.
It's a department or so when someone is referred to customer service
when the particular employee he is talking to could actually help him. ... more

Customer Service

Company Culture

April 25, 2012

Roger Bauer and 6 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [4/24 @ 11 am]

What is the best way to manage my social media time?

Schedule set times to participate in social media versus responding sporadically. Stick to the schedule because social media can easily become a huge time suck which can sap your day of productivity in a hurry.
Consider setting aside 20 minutes blocks/chunks of time to check ... more

Content Marketing

Oct. 5, 2011

Roger Bauer answered this question

How important is social media to your organizations marketing plan?

Michael, good to see you again.
Social media has played a big role in helping to develop partnerships and relationships with people I would have otherwise never known existed. I tweet and am on Facebook & LinkedIn primarily for relationship development purposes, but I don't ... more

Oct. 5, 2011

Roger Bauer and 4 other people answered this question

What is the biggest reason that B2B websites fail to generate demand?

Adding to Michael's very solid reply ...
Most companies think their website is supposed to help with or be all about "branding." Prospects don't care about your brand ... they care about how you can help them achieve their goals and objectives regardless of B2B ... more

Content Marketing

Online Marketing

Sept. 16, 2011

Roger Bauer commented on this post

Unemployment? Making the Numbers Fit

I have a rather cynical view on the unemployment situation for the reasons you pointed out here, Art. As you mentioned, there are jobs (even some really good ones) available, but those without jobs don't seem motivated to pursue them.
Unfortunately, most people are inherently ... more

Human Resources

Sept. 16, 2011

Roger Bauer commented on this post

How long do you tolerate a marginal performer? What do you do to move them forward or out?

It depends upon how quickly you can find a better replacement. Marginal performance beats bad/no performance, but it can't be allowed to continue for very long because it stalls your business' progress.
Some of the side effects (lower morale, second guessing management for seemingly allowing ... more

Sept. 16, 2011

Roger Bauer is now following Dave Brock and 3 other people

Sept. 16, 2011

Roger Bauer answered this question

Should video always go above the fold on your website/blog? Why?

It's a good practice to have video above the fold, but it ultimately depends upon what the goal of the video is ... if it's to encourage an action it should definitely be above the fold.
If there is a back story that leads into ... more

Corporate Website

Online Marketing

Sept. 16, 2011

Roger Bauer and 3 other people answered this question

What are the first steps to begin recovery from a social media PR crisis?

Develop content to flood the web with positive stuff to counter the negative.
Use the same social media that were used against you to give the "other side of the story."
Since it's often difficult to overcome a social media PR crisis quickly, commit to ... more

Online Marketing

Public Relations

Sept. 8, 2011

Roger Bauer and 7 other people answered this question

POLL: what is the best day of the week to send a B2B email?

Based on tests by recognized Internet marketing "gurus," Tuesday at 5:15 AM is the best time to send email to get it opened. Thursday was a close second at the same time.
Reason being is the email will be waiting for your prospect when they ... more

Customer Service

Click Through Rates

Sept. 8, 2011

Roger Bauer recommends this answer by Peter Johnston

What are the necessary skills for a marketing automation manager?

A Marketing Automation Manager needs a variety of skills. But there is one more important than all the others - sales skills.
He/she should know
A: The stages a customer goes through in making a buying decision, both as an individual and a company.
B: How to ... more

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