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Roger Tung

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Social Media and Marketing Enthusiast

240 points

April 25, 2012

Roger Tung is now following Joe Chernov

Aug. 27, 2011

Roger Tung recommends this answer by Scott Hardigree

Is text message marketing the new email marketing? Why/why not?

We feel differently about being marketed to through SMS; it is far more intimate than email or even mobile app push notifications.
However there are options that consumers do appreciate, on a small scale, such alerts, "Your webinar starts in 5 minutes" or "Your stocks are ... more

Information Technology

Email Marketing

Aug. 22, 2011

Roger Tung recommends this answer by Dave Brock

How do you decide which customers are more important than others?

What a great question, with fantastic responses. I'd like to expand on an aspect of Brian's comment.
I think one of the criteria is what a customer does to help extend our knowledge and ability to grow in market segments, to acquire new customers, to improve ... more

Customer Service

Customer Experience Management

Aug. 22, 2011

Roger Tung recommends this answer by Debbie Laskey MBA

What are the drivers of customer loyalty?

Customer loyalty is driven by a number of components. First, customers need to like the products or services (think Nike, Apple, McDonald's). Second, customers need to develop a connection to the company's mission or core beliefs (think Zappos, Disney, Southwest Airlines). Third, customers need to ... more

Customer Service

Customer Loyalty

Aug. 22, 2011

Roger Tung recommends this answer by Frank Stitely

Why do many small businesses view social media as unnecessary?

We use social media extensively. However, five years from now when we all look back at this period of time, we will conclude that for most small businesses, the promise of social media was oversold. Using our perfect 20/20 hindsight, e-commerce for most small businesses ... more

Small Business Social Media

Aug. 22, 2011

Roger Tung recommends this answer by Jonathan Wu

Do you think HP's decision to bet 80% of their cash reserves on Autonomy is a wise decision? Y/N?

No. First, it appears that HP is massively over paying for Autonomy, according to several industry and financial analysts. Second, HP's stock price has dropped by 20%+ one day after they announce their massive corporate restructuring, change in direction and acquisition of Autonomy. HP is ... more

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