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Rohan Aswani

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Feb. 23, 2011

Rohan Aswani and 13 other people answered this question

Will the next generation of tech professionals need to be marketing technologists?

If I look at it the other way around, one thing is for sure: marketing professionals will definitely need to be more and more of technologists ! more

Information Technology

Feb. 1, 2011

Rohan Aswani and 34 other people answered this question

CRM adoption: How do you get sales reps to use your CRM system?

Let’s be honest - systems are enablers of business, not business itself. Unless, of course, you are in the business of systems.
Hence, parts of a CRM system that a user will NEED to perform their own role are more likely to have fewer adoption issues. ... more

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