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Oct. 21, 2010
ROLF PROVAN
and
14 other people
answered this question
What is the state of branding in today's marketing? How is it different?
Brands are all about delivery and trust they have never been aboout just a logo! Every single customer interaction and perception constitutes the brand. What has changed is that the shortcomings of a brand are more visible more quickly to more people and the brand ... more










