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Ronni Sherman

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owner, Creative Images Advertising Specialties

70 points

You can only be in one place at a time, but your logo can be everywhere all the time!
My business is to increase my customer's business through promotions & marketing. For twelve years I've been selling promotional items ...

You can only be in one place at a time, but your logo can be everywhere all the time!
My business is to increase my customer's business through promotions & marketing. For twelve years I've been selling promotional items to companies & organizations throughout the United States.
I combine my background in art with my experience in sales to find the right marketing & promotional products for my clients. Wherever a customer's name goes it represents their business, therefore I make sure their logo is given the greatest scope of visibility so that it will bring their company recognition & identity.

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WEB: http://www.cre8iveimages.blogspot.com/

Ronni Sherman and 12 other people answered this question

Nov. 29, 2011

Ideally where should Customer Service sit within an organisation?

Because customer service can be the backbone of many business & can dictate whether they succeed or fail.........maybe they should be their own department. If that's not a possibility, then sales. more

Customer Service

Human Resources

Organization Design

Ronni Sherman recommends this answer by Karen J. Marchetti

Nov. 29, 2011

Should you send an email to your subscriber base every time you make a change to your website?

Dana has mentioned the key consideration: VALUE.
All communication programs should add value. When you develop your contact strategy for your email nurturing and retention programs, the topics need to deliver value to the specific audience(s).
Your customers' time is valuable. Don't waste it by sending ... more

Company Website

Email Marketing

Ronni Sherman recommends this answer by Tom Burns

Nov. 29, 2011

What are the most useful secrets in LinkedIn?

The best book I've read on the subject is by Wayne Breitbarth, The Power Formula for Linkedin Success. You can follow him on linkedin and I would suggest signing up for his daily e-mail tips and tricks. The first and most important step is to ... more

Human Resources

Ronni Sherman and 4 other people answered this question

Nov. 29, 2011

Would you "like" a brand on Facebook if they were giving money to a worthy cause for your "like"?

Definitely. It's an easy way to support a cause that you agree with.

Ronni Sherman recommends this answer by Brian Allen

Nov. 29, 2011

Facebook: Are fans or friends more important for building your brand?

Facebook now allows approx 5,000 friends on a Personal Profile. If you create a Fan Page, the number of fans is unlimited. I suggest building both with a priority given to your Fan Page. This will increase brand awareness and help with SEO if you ... more

Ronni Sherman and 4 other people answered this question

Nov. 29, 2011

Do Facebook really bring consumers to your company?

I don't know if my FB page directly increases my sales, but it's a good sales tool.
I post specials & info about different products on my wall & use the photo albums to highlight many items. I get comments so people are going to ... more

Ronni Sherman recommends this answer by Brian Smith

Nov. 21, 2011

How necessary is it to have a video about you or your product or service on your website?

Great point, Mark. Content is vital.
Most web processes can be categorized in an ARC.
A - Awareness: how people find you
R - Research: how people get their information
C - Contact: how people interact with you
Video can be used to increase awareness. Just think of all the ... more

Product Marketing

Ronni Sherman and 5 other people answered this question

Nov. 15, 2011

Should big banks start worrying about losing their customers?

All banks should be concerned--just look at how the protests are growing on a daily basis.
The big banks are on thinner ice than the smaller ones, mainly because they are so corporate controlled that they've lost touch with their customers while the smaller ones ... more

Customer Service

Angry Customers

Ronni Sherman recommends this answer by Karen J. Marchetti

Nov. 15, 2011

What's your definition of spam?

Just as "junk mail" is defined as mail that's not relevant to the recipient, so "spam" is email not relevant to the receiver.
It doesn't matter how brilliant your Subject line, how fabulous your copy, how beautiful your HTML design -- if you're selling dog food ... more

Email Marketing

Ronni Sherman recommends this answer by David Baker

Nov. 15, 2011

Have you shifted from long form to short form blogging?

I strongly feel that you should host your OWN blog. Blogging platforms are only driven to host blogs to generate traffic to their site, and some make it difficult to pull all that content out. Plus, how are you going to migrate all those faithful ... more

Content Marketing

Ronni Sherman recommends this answer by Joseph Zuccaro

Nov. 15, 2011

Is cold calling dead?

Let's hope. For those of us have done it, it take a special "breed" of salesperson who can do it on a consistent, persistent basis.
Now with the concept of inbound marketing, you have a better idea of who is actually interested in your product ... more

Lead Generation

Ronni Sherman recommends this answer by Michael Hess

Sept. 21, 2011

What are some other 'sins' in sales?

All of the answers so far are excellent and on target. I would add one of my favorite pieces of simple advice -- one that is useful in many business matters:
"Never be desperate."
Desperation will almost always lead to bad decisions and outcomes, like: ... more

Ronni Sherman and 6 other people answered this question at this roundtable

June 23, 2011

Strategies for Getting In: How to Reach That Prospect You MUST Talk To [6/23 @ 1 pm]

Are you comfortable calling a prospect on their cell phone?

Definitely. If the person has his cell phone printed on his business card, brochure, website or other advertising material--then they want you to have it.
If they gave it to you, then it's an invitation for you to use it. more

Ronni Sherman and 2 other people answered this question

June 23, 2011

How should I market my small bookkeeping business?

Rich,
This is such a broad question & one that can't be answered across the board.
How you market yourself has so many variables--your area, your targeted audience, your expertise & your budget are just a few.
You've already gotten some good advice from the other 2 answers ... more

Ronni Sherman and 11 other people answered this question

June 23, 2011

How did your father impact your professional career?

My father is one of the most compassionate men I've met. Yes, I'm his daughter so it's probably a natural thing for me to say; but I've heard this from so many people who've had the opportunity to be associated with him--family, friends or people ... more

Human Resources

Information Technology

Ronni Sherman recommends this answer by Toby Schwartz

May 18, 2011

Does anyone have tips for taking red-eye flights?

For me it's nearly impossible to really sleep on a plane, so I usually take the approach of making sure I'm well prepared and rested before I step on the plane. Then i just relax and read on the flight, grab a good breakfast, drink ... more

General Management

Business Travel

Ronni Sherman and 1 other person answered this question

May 18, 2011

Which has top priority in your business? Quality, Service, Production, Cost, ...

Chad, I know you only want one answer, but I have to give you two............
Both quality & service are a top priority to me because I can't have one without the other.
In order to keep my customers, I have to offer personal service & ... more

General Management

Ronni Sherman is now following Jackie Nagel

May 18, 2011

Ronni Sherman and 21 other people answered this question

May 18, 2011

How do you handle an angry customer?

No one in business has a perfect record so mistakes & miscommunication will happen that will result in an angry customer. How the problem is handled & how he's treated in the process will usually make a bigger impact than the problem, itself.
Whatever happened to ... more

Customer Service

Ronni Sherman and 10 other people answered this question

May 17, 2011

What are your suggestions for strengthening existing relationships with customers?

Interesting question because this borders on one of my pet peeves. You said a lot of companies concentrate on getting new customers & not their existing ones..............I am totally against when a business will offer a special deal to sway someone to their company & ... more

Customer Service

Ronni Sherman recommends this answer by S. Anthony Iannarino

May 9, 2011

Assuming a blog is important to your business, how often do you write articles & post them?

Ronni:
This question is getting all kinds of great answers. Sorry I am late getting to the party, but I have some thoughts that are too long to be included here.
I posted my response here: http://thesalesblog.com/2011/05/what-really-prevents-you-from-writing-a-coupl... (if all of these answers haven't yet satisfied ... more

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