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Rory Carlyle

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Director of Marketing, BombBomb.com

58 points

Highly qualified interactive marketer with more than 7 years in the industry.Skills include, web authoring, website usability, seo, email marketing, ppc, various analytics/measurement tools, campaign management, social media and multiple other facets of online marketing.

Follow me on ...

Highly qualified interactive marketer with more than 7 years in the industry.Skills include, web authoring, website usability, seo, email marketing, ppc, various analytics/measurement tools, campaign management, social media and multiple other facets of online marketing.

Follow me on twitter: @rorycarlyle
Specialties
- In-depth experience tactically and strategically with email marketing.
- W3C compliant web authoring with strong ties to seo, usability and conversion tactics. (HTML/XHTML/CSS)
- 5+ years of experience within the social media environment on multiple communities and vehicles.
- Heavy ties to analytics and measurement for all online marketing efforts with a focus on conversion rates.

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WEB: Carlyle Inc

July 13, 2011

Rory Carlyle asked a question

How often do you use your cell phone to capture video?

June 15, 2011

Rory Carlyle and 3 other people answered this question

"Like" a brand from an email.

I'm not sure the best indicator for an email's success is how many "likes" it gets you for Facebook. Call me old school, but if someone likes your brand and they see you're on Facebook they should click. Not get asked to "like" a company's ... more

Email Marketing

June 14, 2011

Rory Carlyle and 23 other people answered this question

Is the eMail Newsletter dead?

Nope. The whole "Email is Dead" rumor is exactly that, a rumor.
Truth is traditional marketers (ex: print marketers, pre-internet) were handed a digital medium that they'd never used before. Same with websites. Both began being leveraged the same way their predecessors were being leveraged. Batch ... more

Email and Messaging

Email Marketing

June 14, 2011

Rory Carlyle and 42 other people answered this question

Poll: What do you think is the top trend impacting digital life and business. Pick one.

This is tough. There are a few in here that have changed the game.
I would sans: 5, 9, and 11. The other eight have played different parts in making the internet as progressive as it's become. Mobile is changing the game, sure. Design has ... more

General Management

Information Technology

May 28, 2011

Rory Carlyle and 3 other people answered this question

Unsubscribe link at the top of the email

Bram,
That was a joke. I'd never do that. Sorry for the confusion.

Email Marketing

May 20, 2011

Rory Carlyle and 2 other people answered this question

What are the best practices for using email as a social media engagement tool?

There are no secrets here. There's also no one-way approach to leveraging email for social media efforts, each company has an identity, a voice, etc. The way to best use email marketing for social efforts is to promote social campaigns in email, link to social ... more

Email Marketing

May 20, 2011

Rory Carlyle is now following Brielle Nikaido and 6 other people

April 13, 2011

Rory Carlyle and 6 other people answered this question

What are your best practices for aligning your email marketing and social media efforts?

It's not so much a "best practices" conversation. Best practices are for mediums that are generally run the same in multiple instances. Today, in 2011, there's such easy access to online marketing vehicles for companies of all types, sizes, and industries that the usage of ... more

General Management

Email Marketing

April 6, 2011

Rory Carlyle and 2 other people answered this question

How do I convince the org. to utilize email testing?

+1 on Loren and Justine.
Regardless of the type or size of testing - do it. Even small tests can verify gut feelings or potential opportunity for more success in your email channel. From what I've gathered in my time in the email space is ... more

Email Marketing

April 6, 2011

Rory Carlyle answered this question

What are you doing in your email program to accommodate mobile users?

What's mobile? (lol, I HAD to razz you)

Information Technology

Email Marketing

April 6, 2011

Rory Carlyle and 5 other people answered this question

Why are links in email marketing important?

I'd answer this with a simple business practice. If you're going to spend money regardless of amount - you should expect a return on that investment.
Sending an email with no links severely reduces the probability of that email campaign returning revenue to the business. ... more

Email Marketing

Email Marketing Strategies

April 6, 2011

Rory Carlyle and 25 other people answered this question

Do you really read electronic newsletters that hit your inbox?

Rob,
I'd like to disagree here. I've been in the email industry going on 7 years and we as an industry have grown year-over-year. There's no social replacement for email - none. They're two different mediums that have two different purposes. However; there are overlapping ... more

April 6, 2011

Rory Carlyle and 4 other people answered this question

Curious: Apple and Facebook dominating the 'usability' habits for consumers? Via apps, web & devices

Absolutely. Technology is intertwining itself with lifestyles and daily activities.
I guess my question was more around the design and functionality of the web interface being used so frequently and on such a large scale. Is/will it affect the way people expect to use other ... more

April 4, 2011

Rory Carlyle recommends this answer by Len Shneyder

Will marketing automation kill the ESP/email software market in b2b?

I think the lines are becoming increasingly more blurred. ESPs are starting to develop robust MA suites in order to address the increasing cross-channel businesses and concerns of today's online retailers. If you look around at the ESP marketplace and the top tier contenders you'll ... more

Email Marketing

April 4, 2011

Rory Carlyle and 5 other people answered this question

Do you still find email marketing effective? If so, do you use text or fancy html? or mail chimp?

It's the right thing to do, yes. But, visit the statistics of a purchased list vs. a list built by capturing webinar, website, form, promotional leads regarding email. Over-and-over purchased lists cost the user; money upfront, money to send, money to get your domian/ip's off ... more

March 18, 2011

Rory Carlyle recommends this answer by Craig Rosenberg

Pick one: Email or social media

Email. Period.
If the question is: What do you choose to drive demand? email or social media?
I am sure there will be people who answer here who will say "both" and they are right. (but Andrew didn't make that one of the choices!) The reality ... more

Email Marketing

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