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Roy Russo

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VP Products, LoopFuse, Inc.

138 points

Jan. 17, 2011

Roy Russo and 17 other people answered this question

What are/will be the biggest impediments to the marketing automation market reaching its potential?

1. Pricing. Historically, I believe this was the major impediment, as it was extremely expensive to justify MA in a marketing budget - it was not a well-known technology with clear benefits. The market today offers many low-cost alternatives, and the higher cost alternatives are ... more

Nov. 18, 2010

Brian Hansford selected a best answer for

Two Marketing Automation vendors announced VC funding this week. Thoughts on trends in 2011?

Act-On announced a $4M round and Marketo announced a $25M round this week alone. Lots of players getting into the space. Where do you see this activity playing out? When will market consolidation shake the tree? more

Marketing Automation

Venture Capital

Nov. 16, 2010

Roy Russo and 4 other people answered this question

If you had 4 marketing automation vendors in a room what would you ask them?

"Why do all of you claim your respective marketing automation systems are easy to use, yet charge high fees for the service and then upsell customers in to even higher professional service contracts?"
I'd ask that, but then again, I work for LoopFuse - where we ... more

Marketing Automation

Nov. 5, 2010

Roy Russo and 3 other people answered this question

Who should be involved in the selection process for Marketing Automation?

Hi Sarah,
Agreed with Kevin, above. The ultimate goal of employing a marketing automation system is aligning marketing and sales, so key employees from those divisions should be present during the selection process. In essence, you're starting things off on the right foot, aligning marketing/sales even ... more

Information Technology

Marketing Automation

Oct. 27, 2010

Roy Russo and 1 other person answered this question

Marketo vs. Genius.com: What are the main differences?

Hi Davis,
Honestly, there is relatively little difference between many of the marketing automation vendors in the market right now. The most obvious differences you will find are in pricing and the level of support (or hand-holding) it will require to get started and working efficiently. ... more

Marketing Automation

Marketing Automation Industry

Oct. 24, 2010

Roy Russo published a brief

A Buyer's Guide to Email Deliverability

Email Deliverability

Email Marketing

Marketing Automation

Oct. 8, 2010

Roy Russo answered this question

What marketing automation blogs should I read?

Hi Kelly,
I posted a list recently of Marketing Automation blogs that are vendor-neutral on our blog: http://www.loopfuse.com/blog/2010/09/13/7-must-follow-marketing-automation-bl... more

Marketing Automation

Marketing Automation Industry

Sept. 29, 2010

Roy Russo and 7 other people answered this question

Is marketing automation just glorified email marketing?

Ouch. No, marketing automation is NOT glorified email marketing. Email marketing is but one component of a marketing automation platform. Carlos said it best, by describing all of the component that marketers typically use in their daily work, working together in harmony are what make ... more

Email Marketing

Marketing Automation

Marketing Automation Campaigns

Sept. 23, 2010

Roy Russo recommends this answer by David Raab

When will the marketing automation industry consolidate?

Hi Shawn:
I think the current marketing automation vendors will simply become point solutions within larger, integrated suites that will provide tools for media buying (online and offline), search marketing, social media, email, Website personalization, nurture campaigns, and CRM, with supporting tools for budgeting and planning, ... more

Marketing Automation

Marketing Automation Industry

Marketing Automation Market

Sept. 22, 2010

Roy Russo and 2 other people answered this question

What impact will freemium models have on the marketing automation space?

@Allen The impact of any freemium offering in just about any space is a net growth in adoption of the technology. The simple fact that the technology pricing is no longer an impediment to adoption, will achiever higher adoption rates.
@Carlos +1 for not answering the ... more

Freemium Models

Marketing Automation

Marketing Automation Campaigns

Sept. 16, 2010

Roy Russo and 6 other people answered this question

Email deliverability is part art and part science, what are some best practices for marketers?

I recently wrote a blog post on things to look for regarding email deliverability when shopping for an email marketing solution. You may want to check it out: http://www.loopfuse.com/blog/2010/09/15/marketing-automation-buyers-guide-to-... more

Email Deliverability

Email Marketing

Sept. 9, 2010

Roy Russo recommends this answer by Mac McConnell

How do I produce all of the content required for marketing automation?

Content can be scary and is often the biggest bottleneck to successful demand and lead gen programs. It is hard to develop good engaging content. Development requires the buy in and time of the experts, not to mention the costs for writers and layout. Let ... more

Content Marketing

Marketing Automation

Following 2 Topics

Marketing Automation

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Followed by 6 People

Knowledgeable in 17 Topics

Marketing Automation

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Marketing Automation Campaigns

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#10 of 50

#92 of 519

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Email Marketing

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Online Marketing

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Venture Capital

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Sales and Marketing Alignment

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Marketing Automation Industry

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Email Deliverability

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