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Dec. 13, 2011
Ruth Stevens
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9 other people
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B2B Marketing: The Year in Review and Predictions for 2012
[12/13 @ 1 pm]
What do you think was the most important B2B marketing trend from 2011?
To me, the big change in 2011 was our understanding of how the business buying process has evolved to the point where sales people are pretty much out of the loop until maybe the last 30% of the cycle. So marketing has to jump in, ... more
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