Ruxandra Dariescu

Business development and marketing executive with over 12 years experience impacting the performance of multimillion-dollar organisations and international start-up ventures through strategic planning and execution.
• Entrepreneurial with strategic projects background including international company launches of multi-brand services and products. Projects: launched the first virtual ITC trade show in Europe, launch of Romania-Great Britain Chamber of Commerce and Industry, launch of geoscan company and brand, country launch of Xnet brand at Vodafone Romania, telecom global launch of Infinys brand at Convergys, financial services International launch of Fair Isaac multi-brands
• Growth of new lateral revenue generation through business development and account planning
• Key contributor to organisations reaching major world industry leaders as well as small start-up international operations in industries like mobile telecommunication, internet, information technology for media and telecoms and financial services, as well as government organisations
Strategic Market Planning (International)
o Start-up/launch management o Account Management
o Campaigns Management and Analytics
o Integrated communication
o Marketing Change Management and marketing process diagnostic