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Ryan Davis

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Jan. 10, 2011

Ryan Davis recommends this answer by Peter Johnston

Any advice for marketers who are working without a marketing automation system in place?

First of all let me say that you are the lucky one. Lots of companies who bought into the Marketing Automation hysteria are finding that their company has lumbered themself with something which has taken over their lives but isn't right for their needs.
That's because ... more

Demand Generation

Jan. 10, 2011

Ryan Davis recommends this answer by Loren McDonald

What are reactivation campaigns in terms of email marketing?

Allie,
George and Andy make a number of good points, so rather than repeat I'll focus on a couple of things:
1) In my experience and most marketers I've spoken to, reactivation programs typically have a low success rate - say 1-5%; I've heard of ... more

Email Marketing

Email Marketing Campaign

Email Marketing Tactics

Jan. 10, 2011

Ryan Davis is now following

Jan. 10, 2011

Ryan Davis recommends this answer by Elijah Ezendu

Too big to fail? Why do you think big companies get away with poor service?

1. Compelling Corporate Brand
2. Overwhelming Size of Customer Base
3. Simple Customer Entanglement
4. Total Value-Chain Benevolent Entanglement
5. Self Indulgence of Customer
6. Scarcity of Better Alternative
7. Monopoly of Offering
8. Hyperactive Power Influence of Customer Evangelists
9. National Pride
10. Incentivised ... more

Customer Service

Contact Centers

Customer Loyalty

Jan. 10, 2011

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Customer Service

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