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Ryan Skinner

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Account Director, Velocity Partners

80 points

Digital marketer. Writer. Blogger. Inbound SEO practitioner. Social media whatever. Entrepreneur-ish.

Feb. 5, 2012

Ryan Skinner and 18 other people answered this question at this roundtable

Top Technology Marketers to Watch in 2012 [1/31 @ 1 pm]

Will e-mail marketing go away in 2012 (or ever)?

I defy you to walk through any open space office and find that anything less than 50% of the people there are in their email program (writing or reading). Email still viable now and for a while to come. Think so. more

Feb. 5, 2012

Ryan Skinner and 14 other people answered this question at this roundtable

Top Technology Marketers to Watch in 2012 [1/31 @ 1 pm]

Do social media outlets such as Facebook and Twitter offer deep enough levels of engagement for B2B marketers?

You mean as deep as the press release (Widget Inc. Sold 10,000 Widgets This Month!), the white paper (yawn...), the blisteringly interesting webinar (CTO going on and on about IOPS) or trade show cocktails? As deeply engaging as all that? more

Jan. 26, 2012

Ryan Skinner and 15 other people answered this question

What would you consider the top 10 cloud apps for small businesses?

Skype's at the top. Bar none most important. (Cloud, maybe not, but freeware nonetheless).
Google Docs obviously.
Box.net
Evernote
Wordpress.com
Mailchimp
Youtube
Twitter
Basecamp
Yousendit

Information Technology

Cloud Computing

Dec. 27, 2011

Ryan Skinner and 6 other people answered this question

What is the hottest thing in technology marketing right now?

Consumerization of IT. That, and cloud computing, create a future where technology marketing needs to appeal to a broader audience than the 40-50,000 CIOs grazing in the market.
Technology marketers should be thinking about marketing across, within, around and inside of big buying organizations. The shape ... more

Marketing Strategy

Technology Marketing

Nov. 14, 2011

Ryan Skinner recommends this answer by Chris Selland

What should you create first: a blog, a corporate website, or a Facebook page?

A corporate website - as well as your own domain to host it on. It is very simple and inexpensive to do this and it can also easily be outsourced.
A blog would be a complement to this (although it could BE a blog if you ... more

Nov. 14, 2011

Ryan Skinner recommends this answer by David Baker

Which email marketing software is the best?

I've experimented with about one-half dozen packages. You want one big enough that they have the power to remove themselves from a blacklist. I use iContact, and am happy with it (my opt-in list is ca. 10,400), but if I had to start over I'd ... more

Email Marketing

Email Marketing Software

Nov. 11, 2011

Ryan Skinner is now following Chris Willis and 5 other people

Nov. 11, 2011

Ryan Skinner and 14 other people answered this question at this roundtable

Modern B2B Marketing Strategies [7/12 @ 1 pm]

What's the number 1 thing every b2b marketer should be talking about but isn't?

Innovation. Of business models, of products and of solutions. Radically new ideas that will solve customers' problems. We're living in the age of innovation, and so many B2B marketers are enveloped in "what is", not "what could be".
Frankly, B2B marketers too readily forfeit the battle ... more

B2B Marketing Week

Content Marketing

Nov. 11, 2011

Ryan Skinner and 7 other people answered this question at this roundtable

Successful Tactics in B2B Demand Generation [11/11 @ 11 am]

How can marketers start preparing for the inbound marketing trend?

I would say, start by reading the Cluetrain Manifesto, then a book or two by Seth Godin and his blog, then perhaps Content Rules by Ann Handley and C. C. Chapman.
Follow sources related to SEO like SEOMoz, to online PR like eConsultancy and to IA ... more

Demand Generation

Nov. 11, 2011

Ryan Skinner and 12 other people answered this question at this roundtable

Successful Tactics in B2B Demand Generation [11/11 @ 11 am]

What are some of the biggest content marketing mistakes marketers are making today?

For me, what should come first (and so often doesn't) is a real and abiding interest in people's problems - call them challenges, if you will.
A content marketer who starts his or her day asking "how can I get enough webinars, blog posts and white ... more

Demand Generation

Nov. 11, 2011

Ryan Skinner and 4 other people answered this question at this roundtable

Successful Tactics in B2B Demand Generation [11/11 @ 11 am]

How do you best transition from objective content to brand-specific content?

I think by objective content he's referring to Forrester reports or the like. Stuff that the big research houses turn out and vendors use as bait to grab email addresses and other details. I assumed his question related to when you go from offering thought ... more

Demand Generation

Jan. 23, 2011

Ryan Skinner is now following

Jan. 23, 2011

Ryan Skinner and 7 other people answered this question

What will be the "hot topic" in the b2b marketing blogosphere this year?

I'm not sure whether it'll be the hot topic of 2011, perhaps rather 2012 or 13: Managing and cultivating communities of influencers. This is the obvious direction B2B communications and marketing are going, where search, social and mobile media converge. In other words, companies will ... more

Jan. 23, 2011

Ryan Skinner is now following

Following 6 Topics

Content Marketing

Digital Marketing

Following 6 People

Followed by 4 People

Knowledgeable in 17 Topics

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Marketing Strategy

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Demand Generation Strategy

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Demand Generation

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Marketing Automation

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Strategy Social Media

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